DIMOO盲盒
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泡泡玛特直播间“翻车”,客服回应:已对相关工作人员进行内部处理
Sou Hu Cai Jing· 2025-11-07 04:09
Group 1 - The incident involving "Pop Mart live streaming accident" has become a trending topic on Weibo, with reports indicating that two staff members involved have been dismissed, while related departments are also being held accountable [1] - Internal sources confirm that a live streaming accident did occur, and the company is conducting an urgent investigation, but there will be no dismissals of employees involved in the incident [1] Group 2 - The product in question includes zinc alloy pendants, polyester lanyards, resin figurines, and glass/acrylic components, with counterfeit versions costing as low as 4 yuan, raising concerns about the disparity between the actual value and pricing of the genuine products [3] - DIMOO, an IP created by Chinese designer Ayan Deng, has been acquired by Pop Mart and is now one of its proprietary IPs. DIMOO's first blind box series "Pet Vacation" was launched in 2019, and it is currently the fifth largest artist IP under Pop Mart, generating revenue of 1.105 billion yuan in the first half of the year, accounting for 8% of total revenue [3] - Pop Mart has shown strong performance recently, with a reported overall revenue growth of 245% to 250% year-on-year for the third quarter of 2025. Revenue from China increased by 185% to 190%, while overseas revenue surged by 365% to 370% [3]