Core Insights - The 2025 PTS Beijing International Trendy Toy Exhibition, hosted by Pop Mart, took place from August 1 to 3, with the theme "Return to Playfulness, Seek the Wild Heart" [1] - Pop Mart signed a strategic cooperation framework agreement with the Beijing Cultural and Tourism Bureau to explore the integration of intangible cultural heritage and trendy toys [1] - The PTS has evolved into a globally recognized trendy toy exhibition since its inception in 2017, with the upcoming Singapore International Trendy Toy Exhibition scheduled for August 22-24 [1] Company Highlights - Pop Mart's "Bubble Street" received an upgrade this year, featuring interactive experience installations for popular IPs [1] - The event showcased various activities, including artist dialogues, live performances by trendy musicians, and creative competitions [1] - Numerous international IP giants, such as Disney and Universal, participated in this year's exhibition, highlighting the growing influence of Pop Mart in the industry [1] Artist Engagement - Several well-known IPs under Pop Mart, including THE MONSTERS, MOLLY, and DIMOO, were present for signings at the event [2] - Emerging artists like SUPERTUTU and KeyA also showcased their creations, indicating a diverse representation of talent [2] Industry Impact - Since its establishment, PTS has attracted over 300,000 visitors and featured more than 500 top artists from various countries, solidifying its status as a premier international trendy toy event [5]