Core Viewpoint - The 2025 PTS Beijing International Trendy Toy Exhibition, hosted by Pop Mart, emphasizes the theme "Return to Playfulness, Seek the Wilderness of the Heart," showcasing popular global trendy IPs and featuring numerous prominent artists and designers [1][2]. Group 1: Event Highlights - The event took place from August 1 to 3 at the National Convention Center, gathering a wide array of trendy IPs and artists [1]. - Pop Mart signed a strategic cooperation framework agreement with the Beijing Cultural and Tourism Bureau to leverage Pop Mart's innovative advantages in trendy cultural IP operations and the Bureau's rich intangible cultural heritage resources [1]. - The upgraded "Pop Mart Street" introduced interactive experience installations, enhancing fans' understanding of IPs while shopping [1]. Group 2: Industry Impact - Since its inception in 2017, PTS has evolved into a globally recognized trendy toy exhibition and a significant platform for creators to showcase their creativity [2]. - The PTS has successfully held over ten international trendy toy exhibitions, attracting more than 300,000 visitors and featuring over 500 top artists from various countries [2]. - The upcoming Singapore International Trendy Toy Exhibition is scheduled for August 22-24, further expanding the reach of the PTS brand [2].

Core Insights - The 2025 PTS Beijing International Trendy Toy Exhibition, hosted by Pop Mart, took place from August 1 to 3, with the theme "Return to Playfulness, Seek the Wild Heart" [1] - Pop Mart signed a strategic cooperation framework agreement with the Beijing Cultural and Tourism Bureau to explore the integration of intangible cultural heritage and trendy toys [1] - The PTS has evolved into a globally recognized trendy toy exhibition since its inception in 2017, with the upcoming Singapore International Trendy Toy Exhibition scheduled for August 22-24 [1] Company Highlights - Pop Mart's "Bubble Street" received an upgrade this year, featuring interactive experience installations for popular IPs [1] - The event showcased various activities, including artist dialogues, live performances by trendy musicians, and creative competitions [1] - Numerous international IP giants, such as Disney and Universal, participated in this year's exhibition, highlighting the growing influence of Pop Mart in the industry [1] Artist Engagement - Several well-known IPs under Pop Mart, including THE MONSTERS, MOLLY, and DIMOO, were present for signings at the event [2] - Emerging artists like SUPERTUTU and KeyA also showcased their creations, indicating a diverse representation of talent [2] Industry Impact - Since its establishment, PTS has attracted over 300,000 visitors and featured more than 500 top artists from various countries, solidifying its status as a premier international trendy toy event [5]