Core Viewpoint - Xi'an is enhancing its consumption through the "West Delight Shopping • Fun Chang'an" initiative, marking a new era in commerce as it becomes the first city in Northwest China to surpass 600 billion yuan in retail sales [1] Group 1: Consumption Promotion - Xi'an is implementing various consumption promotion policies, including the cultivation of new consumption scenarios through unique IPs like "International Food City" [1] - The MOMOPARK store by Yonghui Supermarket in Xi'an has been revamped, marking the second store of its kind in Yanta District and the seventh in the city, indicating a new phase of quality retail development [1][3] Group 2: Targeting Young Consumers - The MOMOPARK store is strategically located near three universities, focusing on young student consumers by emphasizing convenient food categories such as baked goods, ready-to-eat meals, and fruit cuts [3][4] - The store has undergone a significant product refresh, with a 65% SKU turnover aimed at addressing the consumption needs of students, introducing 5,531 new products, and aligning with the standards of popular local competitor, Pang Donglai [4] Group 3: Product Offerings - The bakery section features innovative products like the Black Gold Mario bread and various gourmet items, while the ready-to-eat section includes a range of seafood and local delicacies [5] - The fruit section offers fresh fruit cuts and juices, adhering to strict freshness guidelines to ensure quality [7] - The store has introduced a dedicated area for Pang Donglai products, allowing local consumers to access popular items without traveling far [8] Group 4: Service Enhancements - The store layout has been redesigned for a more open and comfortable shopping experience, with various customer service enhancements including free seasonal drinks and facilities for convenience [10][12] - Employee welfare has been improved, with a 50% salary increase and additional benefits to enhance service quality [12] Group 5: Expansion Plans - The scale of Yonghui's revamped stores is set to increase, with plans for additional locations in Xi'an, aiming to reach 150 revamped stores nationwide by the end of July 2023, and over 300 by early 2026 [13] - The MOMOPARK store serves as a local innovation model for quality retail, contributing to the vitality of the city's night economy [15]