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突然人山人海!上海市中心20岁老牌商超宣布回归!第六家“学习胖东来”嘉定开业,市民抢空货架
Sou Hu Cai Jing· 2025-06-05 01:45
Core Insights - The opening of Yonghui Supermarket's Jiading Baolong store marks the sixth location in Shanghai adopting the "Pang Donglai" model, resulting in a significant increase in customer traffic and sales [1][5][35] - The store experienced a 318% year-on-year increase in customer flow and a 716% increase in sales during the first three days of operation [5][34] - The transformation of traditional supermarkets in Shanghai, such as the Century Lianhua Luban store, has also led to a resurgence in customer interest, indicating a broader trend in the retail sector [34][40] Group 1 - Yonghui's Jiading Baolong store has implemented a product structure that aligns with the "Pang Donglai" model, reducing the number of standard products from over 10,000 to around 8,000, with over 80% of the product structure now reflecting the "Pang Donglai" model [14][35] - The store introduced 67 self-owned brand products from "Pang Donglai," with a total of 8,868 items available after restructuring [11][14] - The bakery and ready-to-eat food sections have become particularly popular, with significant customer engagement observed in these areas [17][31] Group 2 - The store has adopted a limit purchase policy for certain "Pang Donglai" products, requiring customers to show an electronic membership code from the Yonghui app to make purchases [11][13] - The service quality at the Jiading store has been noted as a strong point, with various customer-friendly features implemented, although some staff members are still in training [24][28] - The store's layout has been optimized to enhance customer flow, separating high-traffic areas like the bakery and ready-to-eat food sections to improve shopping experience [14][31] Group 3 - The success of Yonghui's transformation is part of a larger trend in Shanghai's retail landscape, with other stores like Century Lianhua also reporting increased customer traffic following similar renovations [34][40] - The focus on community engagement and tailored services, such as the "潮银俱乐部" (潮银 Club) for the elderly, reflects a strategic shift towards meeting specific consumer needs [40][42] - The overall strategy involves reducing the number of low-efficiency, homogeneous products while enhancing the quality and variety of offerings, aiming to create a more engaging shopping experience [34][40]
胖东来基因+长安烟火气,永辉西安MOMOPARK调改店5月30日焕新亮相
Sou Hu Cai Jing· 2025-05-29 05:08
Core Viewpoint - Xi'an is enhancing its consumption through the "West Delight Shopping • Fun Chang'an" initiative, marking a new era in commerce as it becomes the first city in Northwest China to surpass 600 billion yuan in retail sales [1] Group 1: Consumption Promotion - Xi'an is implementing various consumption promotion policies, including the cultivation of new consumption scenarios through unique IPs like "International Food City" [1] - The MOMOPARK store by Yonghui Supermarket in Xi'an has been revamped, marking the second store of its kind in Yanta District and the seventh in the city, indicating a new phase of quality retail development [1][3] Group 2: Targeting Young Consumers - The MOMOPARK store is strategically located near three universities, focusing on young student consumers by emphasizing convenient food categories such as baked goods, ready-to-eat meals, and fruit cuts [3][4] - The store has undergone a significant product refresh, with a 65% SKU turnover aimed at addressing the consumption needs of students, introducing 5,531 new products, and aligning with the standards of popular local competitor, Pang Donglai [4] Group 3: Product Offerings - The bakery section features innovative products like the Black Gold Mario bread and various gourmet items, while the ready-to-eat section includes a range of seafood and local delicacies [5] - The fruit section offers fresh fruit cuts and juices, adhering to strict freshness guidelines to ensure quality [7] - The store has introduced a dedicated area for Pang Donglai products, allowing local consumers to access popular items without traveling far [8] Group 4: Service Enhancements - The store layout has been redesigned for a more open and comfortable shopping experience, with various customer service enhancements including free seasonal drinks and facilities for convenience [10][12] - Employee welfare has been improved, with a 50% salary increase and additional benefits to enhance service quality [12] Group 5: Expansion Plans - The scale of Yonghui's revamped stores is set to increase, with plans for additional locations in Xi'an, aiming to reach 150 revamped stores nationwide by the end of July 2023, and over 300 by early 2026 [13] - The MOMOPARK store serves as a local innovation model for quality retail, contributing to the vitality of the city's night economy [15]