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不用去河南,有人把“胖东来”搬到了南京
Yang Zi Wan Bao Wang· 2025-12-20 02:18
Core Insights - Yonghui Supermarket is set to open its first store in Nanjing adopting the "Fat Donglai model" on December 29, featuring a spacious layout and a variety of products including local specialties and high-quality goods [1] Group 1: Store Features - The new store will offer over 60 popular products and 80% of the product structure from Fat Donglai, including craft beer, orange juice, Korean fried chicken, and aesthetically pleasing desserts [3] - The store emphasizes "fusion innovation," combining Henan specialties with Nanjing flavors, allowing customers to enjoy both Fat Donglai's offerings and local delicacies like Nanjing saltwater duck and Liuhe pig's head meat [3] Group 2: Customer Experience - The store design includes lower shelves (1.6 meters) for better visibility, wider aisles for easier navigation, and enhanced customer service such as free meat cutting and fish preparation [5] - Facilities include a rest area with drinking water, microwaves, and charging stations, aiming to create a comfortable shopping environment akin to a home living room [5] - Positioned as a "community life center," the store will feature freshly baked bread, diverse ready-to-eat meals, and a selection of seasonal fruits, enhancing the overall shopping experience [5] Group 3: Community Engagement - On the opening day, the supermarket will host various activities and surprise benefits for the surrounding 400,000 residents, promoting a new shopping experience that emphasizes warmth and quality [5]
南京“胖永辉”再落一子!江宁将再开新店
Xin Lang Cai Jing· 2025-12-19 11:15
Core Insights - Yonghui Supermarket is set to open its first "Fat Donglai" model store in Nanjing on December 29, marking a new phase in its "Quality Yonghui" strategy [1] - The new store aims to serve approximately 400,000 residents in the Qilin Science and Technology Park area, focusing on high-quality and cost-effective community living [1] - The store features a restructured product system with over 8,400 items, including more than 60 products from the Fat Donglai brand, achieving 80% alignment with the product structure of Fat Donglai [1] Product and Service Enhancements - The store includes a dedicated brand area for Fat Donglai products, offering popular items such as DL craft beer and DL orange juice, allowing local consumers to access quality products without traveling to Henan [1] - Yonghui's own "Quality Yonghui" brand will also be prominently featured, covering various categories like grains, juices, laundry liquids, and paper products, aimed at meeting consumer demands for quality living [1] - The store environment has been upgraded with wider aisles, lower shelves, and a more open shopping atmosphere, enhancing the overall customer experience [2] Employee and Community Focus - The new store employs nearly 120 staff members and emphasizes employee well-being, offering benefits such as 10 days of paid annual leave after one year of service and providing comprehensive rest and training spaces [2] - The store's service upgrades include customer rest areas with amenities like drinking water, microwaves, and charging stations, as well as free processing services at meat and seafood counters [2] Market Impact - Yonghui's implementation of the "Fat Donglai model" is redefining the community retail experience in Nanjing, expanding its reach from Jiangbei and Hexi to Jiangning [3]