Financial Data and Key Metrics Changes - The company's net revenues for Q2 2025 grew by 37.4% year over year and 29.5% quarter over quarter to RMB 2,469 million [25] - Revenues from monetized hotels increased by 26.5% year over year and 25.9% quarter over quarter to RMB 1,299 million [25] - Adjusted net income for 2025 increased by 30.2% year over year, with an adjusted net profit margin of 17.3%, a decrease of 0.9 percentage points year over year due to a rise in the overall effective tax rate [31][57] Business Line Data and Key Metrics Changes - RevPAR for the hotel business was RMB 343 in Q2 2025, representing 95.7% of the level in the same period of 2024 [7] - Retail business GMV rose by 84.6% year over year to RMB 1,144 million, with online channels accounting for over 90% of total GMV [17] - Revenues from the retail business increased by 79.8% year over year and 39.1% quarter over quarter [27] Market Data and Key Metrics Changes - The total number of monetized hotels increased from 1,382 as of June 30, 2024, to 1,800 as of June 30, 2025 [26] - The number of hotels under development reached 816, supporting the strategic goal of 2,000 premier hotels [10] - The retail segment's revenue accounted for around 38% of total revenue, up from 29% the previous year, indicating a structural change in revenue outlook [56] Company Strategy and Development Direction - The company aims to maintain a long-term quality-first approach in hotel openings and closures, with a target of 500 new hotel openings in 2025 [41] - The focus is on building a strong brand moat through customer reputation and product innovation across both hotel and retail businesses [5][6] - The company plans to enhance R&D capabilities and optimize supply chain management to drive high-quality growth in the retail business [22][51] Management's Comments on Operating Environment and Future Outlook - The management noted that while overall demand is recovering, challenges remain due to market supply increases [36] - The company expects RevPAR pressure in Q3 to ease compared to Q2, with a gradual improvement in full-year RevPAR recovery [36] - The adjusted comprehensive tax rate is expected to rise to 30% this year, impacting the full-year net profit margin [57] Other Important Information - The company opened 118 hotels in Q2 2025, maintaining a steady pace of expansion [8] - The first Sahe flagship hotel opened in Shenzhen and received widespread acclaim for its unique experience [14] - The membership program surpassed 102 million registered individual members, representing a 34.7% year-over-year increase [22] Q&A Session Summary Question: RevPAR trend performance in Q3 and full-year outlook - Management indicated that overall demand has not yet recovered to last year's levels, but summer leisure travel shows resilience, expecting RevPAR pressure to ease in Q3 [36] Question: Changes to hotel openings and closures guidance - Management confirmed a target of 500 new hotel openings for 2025, with 34 closures expected, maintaining a focus on high-quality properties [41][42] Question: Full-year revenue guidance for the retail business - The retail business raised its full-year growth guidance to 60% year over year, driven by new product launches and strong market feedback [50] Question: Full-year adjusted net income margin outlook - Management anticipates a decline in full-year net profit margin due to structural changes in revenue and an increase in the effective tax rate [57] Question: Strategic focus on new hotel brands - The Sahe brand aims to control expansion while establishing a benchmark in experience, with several projects in key cities planned [62]

Financial Data and Key Metrics Changes - The company's net revenues for Q1 2025 grew by 29.8% year over year but fell by 8.6% quarter over quarter [28] - Adjusted net income for Q1 2025 was RMB 345 million, representing a 32.3% increase year over year [33] - Adjusted EBITDA for Q1 2025 was up by 33.8% year over year [33] - Gross margin of hotel businesses expanded to 36.6% in Q1 2025 from 34.1% in the same period of 2024 [30] - Gross margin of retail business expanded to 51.4% in Q1 2025 from 50.5% in the same period of 2024 [31] Business Line Data and Key Metrics Changes - Hotel operating costs increased by 11.2% year over year due to variable costs associated with hotel network expansion [30] - Revenues from monetized hotels were RMB 1,032 million, up by 23.5% year over year [28] - Retail business revenue reached RMB 845 million, up 70.9% year over year [17] Market Data and Key Metrics Changes - RevPAR reached RMB 304.4 in Q1 2025, representing 92.8% of its level in the same period of 2024 [7] - Occupancy rate (OCC) reached 95.8% and Average Daily Rate (ADR) stood at 97.2% compared to the same period in 2024 [8] Company Strategy and Development Direction - The company is committed to advancing the strategic initiative of establishing 2,000 premier hotels, enhancing brand awareness and product offerings [6][7] - Focus on product innovation and experiential upgrades to cater to younger consumers in the midscale segment [14][15] - The company aims to maintain a balance between quality and expansion, ensuring sustainable high-quality growth [10][47] Management's Comments on Operating Environment and Future Outlook - The management noted fluctuations in China's domestic travel market amid a complex macro environment, presenting both challenges and opportunities [6] - There is an expectation of easing RevPAR pressure in Q2 compared to Q1, but considerable uncertainty remains for the full year [40] - The company plans to adopt a more balanced revenue management strategy to build long-term brand value [41] Other Important Information - The company declared its first cash dividend in 2025 of US$0.14 per ordinary share, totaling approximately US$58 million [34] - A three-year share repurchase program was announced, allowing for repurchases of up to US$400 million [34] Q&A Session Summary Question: Performance of RevPAR since Q2 and outlook for the full year - Management indicated that RevPAR decreased by 7.2% year over year in Q1, with expectations of easing pressure in Q2, but full-year performance remains uncertain [38][40] Question: New signings momentum and hotel openings for 2025 - Management confirmed a positive signing momentum and maintained a full-year opening guidance of 500 new hotels [43][46] Question: Update on retail business revenue growth and full-year guidance - Management raised the full-year retail revenue growth forecast to 50% year over year, citing strong performance and product launches [50][52] Question: Considerations behind dividend and share buyback program - Management emphasized a commitment to long-term value creation and rewarding shareholders through dividends and share repurchases [55][57] Question: Progression of upscale brands and new product strategies - Management announced the upcoming opening of the Sahe flagship hotel and detailed strategies for the upper midscale and midscale segments [61][63]