Core Insights - The East Forward 2025 conference, focusing on globalization and overseas expansion, will take place in Hangzhou, highlighting the shift of Chinese brands from "Made in China" to "Created in China" and "Belief in China" [1][3][4] Group 1: Conference Overview - The conference will feature a main venue and sub-venues, including a "Country Cooperation Matching Meeting" focusing on investment in BRICS nations [1] - Topics will cover popular overseas sectors such as consumption, technology, e-commerce, finance, and new energy, with over 10 keynote speeches and 5 roundtable discussions [1] - The event aims to provide a sustainable path for companies to navigate globalization challenges and enhance their overseas capabilities [1] Group 2: Key Themes and Concepts - The theme "From Craftsmanship to the World" emphasizes the importance of patience, determination, and empathy in achieving success in international markets [4] - The conference will showcase successful case studies, such as DeepSeek and Black Myth: Wukong, which exemplify the application of technology and cultural understanding in building international brand competitiveness [4][5] Group 3: Location Significance - Hangzhou was chosen for its recent successful overseas cases and its reputation as a city that values craftsmanship, with many passionate entrepreneurs eager to make their mark globally [6] - Qiantang has a history of foreign investment cooperation and successful overseas ventures, making it a strategic location for the conference [6] Group 4: Agenda and Participation - The agenda includes a full day of brand sharing sessions, with a parallel session focused on practical cooperation in the UAE market [6][7] - The event will retain networking opportunities for brands interested in the UAE market, with representatives from various trade organizations attending [7] Group 5: Company Evolution - Over the past 15 years, the company has transitioned from bringing foreign enterprises to China, to supporting domestic startups, and now aims to assist numerous companies in their global expansion efforts [7]