New data shows nearly half of subscription brands now see digital advertising as a "black hole," and look to shift spend elsewhere CAMBRIDGE, United Kingdom, June 10, 2025 (GLOBE NEWSWIRE) -- Subscription brands are pulling away from digital advertising. According to a new industry-wide study from Bango (AIM: BGO), 48% of subscription leaders report diminishing returns from traditional direct acquisition methods like paid search and paid social media. A further 53% warn that direct marketing is becoming "un ...

Eligible customers can now access a new bundled streaming offer for six months on Optimum, the first of many the company plans to provide through the DVM™ CAMBRIDGE, United Kingdom, May 20, 2025 (GLOBE NEWSWIRE) -- Bango (AIM: BGO), the leader in subscription bundling, today announces a new licensing agreement with Optimum, a leading U.S. telecommunications provider, operated by Altice USA. Through this collaboration, Optimum customers can access compelling subscription bundles, powered by the Digital Vendi ...