Product Feature - The report introduces the concept of "bundling" and its significance [1] - The report highlights the "Holder Maps" feature [1] Call to Action - The report encourages viewers to watch a video by @youfadedwealth for a detailed explanation [1] - The report teases a valuable piece of information at the end of the video [1]

Core Insights - Subscription brands are increasingly viewing digital advertising as ineffective, with 48% reporting diminishing returns from traditional acquisition methods [1][2][7] - The performance marketing model that has driven subscription growth is under significant strain, prompting a shift towards indirect acquisition strategies [2][3][9] Industry Trends - Rising advertising costs, algorithm changes, data privacy regulations, and subscriber fatigue are identified as key challenges for subscription brands [4] - 88% of subscription brands anticipate direct acquisition costs will rise in 2025, with nearly one-third expecting increases of over 25% [7] - 80% of brands are reducing spending on at least one paid channel, including paid search ads (33%), display advertising (30%), and paid social ads (29%) [7] Strategic Shifts - Brands are reallocating budgets towards indirect acquisition strategies such as bundling, partnerships, and aggregator platforms [5][8] - 82% of brands plan to increase investment in indirect channels this year, with 90% already bundling or planning to bundle in 2025 [8] - 72% of brands report that indirect routes yield higher quality subscribers compared to direct channels [8] Consumer Preferences - 62% of U.S. subscribers prefer managing multiple subscriptions through a single bundle, with 44% already receiving at least one subscription free as part of a package [6] - Among younger users, 55% of 18–24-year-olds receive a bundled subscription they previously paid for directly [6] Implications for Digital Advertising - The findings suggest a potential shift away from performance marketing, impacting major digital advertising platforms like Google, Meta, and TikTok [9] - Bango's Digital Vending Machine® (DVM™) is positioned to benefit from the growing trend of bundling and indirect marketing strategies [10]