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泡泡玛特(09992.HK):25Q3业绩超预期 海外市场增速强劲
Ge Long Hui· 2025-10-25 21:00
Core Viewpoint - The company, Pop Mart, reported a significant revenue growth in Q3 2025, driven by strong performance in both domestic and overseas markets, with a focus on enhancing customer experience and expanding its IP ecosystem [1][2]. Group 1: Revenue Growth - In Q3 2025, the company's revenue (unaudited) increased by 245%-250% year-on-year, with domestic revenue growing by 185%-190% and overseas revenue by 365%-370% [1]. - Domestic offline channel revenue rose by 130%-135%, while online channel revenue surged by 300%-305%, indicating a solid domestic base [1]. - Overseas revenue growth was notable, with the Americas showing an increase of 1265%-1270%, Asia-Pacific at 170%-175%, and Europe at 735%-740% [1]. Group 2: Product Launches and Market Response - In September, the company launched multiple new products, including three plush items and over eight figurines, with some items selling out instantly and fetching up to four times their original price on secondary markets [1]. - The upcoming holiday season is expected to drive further sales, with new Halloween and Thanksgiving-themed products already generating significant interest and high resale values [2]. Group 3: Consumer Engagement and IP Development - The company is enhancing consumer interaction through its IP ecosystem, which now spans animation, games, and theme parks, contributing to a richer consumer experience [2]. - The successful launch of the "LABUBU and Friends" animated series and upgrades to urban theme parks are part of the strategy to deepen consumer engagement and create a second growth curve [2]. Group 4: Financial Projections - The company forecasts revenues of 384 billion, 556 billion, and 700 billion for 2025-2027, with year-on-year growth rates of 194.4%, 45.0%, and 25.8% respectively [3]. - Projected net profits for the same period are 130 billion, 188 billion, and 237 billion, reflecting growth rates of 315.7%, 44.5%, and 26.3% [3].