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深圳微短剧出海势头猛!超300家企业齐聚谋发展
Nan Fang Du Shi Bao· 2025-12-08 15:58
Core Insights - The 2025 DataEye Micro-Short Drama Industry Conference was held in Shenzhen, featuring various events including talks and annual meetings focused on the micro-short drama industry [1] Group 1: Industry Growth and Development - Over 300 companies from the micro-short drama industry participated, with 17 projects signed during the annual overseas conference [2] - Shenzhen's cultural policies, including subsidies up to 5 million yuan per project, attracted over 100 companies seeking to understand policy details [2] - DataEye's report ranked Shenzhen as the second city for overseas strength in micro-short dramas and fourth in overall strength, coining it as a "micro-short drama capital" alongside Beijing [3] Group 2: Economic Impact and Market Potential - The micro-short drama industry in China is projected to reach nearly 90 billion yuan in total annual output value by 2025, significantly exceeding previous estimates of around 60 billion yuan [4] - The market is expected to double from 50.5 billion yuan in 2024, indicating rapid growth in the domestic micro-short drama market [4] Group 3: Quality Improvement and Industry Collaboration - The conference highlighted the participation of top platforms and production companies, emphasizing a shift towards higher quality and premium micro-short drama content [5] - Discussions at the event included insights from industry experts on performance, narrative direction, and operational strategies, aiming to elevate the quality of micro-short dramas [5] - The integration of traditional film professionals and technological advancements is helping micro-short dramas move beyond a "fast-food" label to become significant cultural and market drivers [5][6]