Core Viewpoint - Mazda aims to differentiate its electric vehicles (EVs) through unique design elements, moving away from the linear designs prevalent in the market, particularly those of Tesla and Chinese manufacturers [1][2][10]. Design Strategy - Tesla's recent update to the Model Y maintains its linear design, which is seen as a necessary compromise for maximizing range by reducing air resistance [2][10]. - Mazda plans to introduce EVs post-2027 that feature complex curves and shadows in their design, which they believe will stand out in a market saturated with similar-looking vehicles [1][3][10]. - The concept car "Iconic SP" exemplifies Mazda's design philosophy, prioritizing aesthetics over comfort, with a low body reminiscent of sports cars [3][6]. Engineering Challenges - While curved designs can increase air resistance, Mazda intends to balance this by lowering the vehicle's height, optimizing both aesthetics and performance [6][10]. - Achieving the desired curves requires precision engineering, with molds needing to be polished to a tolerance of one-thousandth of a millimeter [6][8]. - Mazda's commitment to design is rooted in its history, with the first-generation Roadster's success in 1989 setting a precedent for the company's focus on appealing aesthetics [7][8]. Technological Innovations - The revival of Mazda's rotary engine in 2023 is intended to support EVs by acting as a small generator, extending range when battery levels are low [9][10]. - The rotary engine's compact size and high power output are seen as advantages that will not compromise vehicle design [9][10]. Market Position and Future Plans - Mazda acknowledges its position as a follower in the EV transition, with plans to collaborate with Toyota to enhance its capabilities in battery and software development [10]. - The company faces challenges related to high costs and the need to refine its sales strategy to avoid past cycles of boom and bust [10]. - Starting in 2025, Mazda will significantly increase its investments in electrification to catch up with competitors like Toyota, Honda, and Nissan, who are set to launch new EVs from 2026 [10].