Core Insights - The 2025 Guangzhou Auto Show marks the debut of the new Kia Sportage, showcasing the brand's dual strength in both fuel and electric vehicle sectors [1][5] - Kia emphasizes a long-term business philosophy focused on technological innovation and quality, with the Sportage being a pioneer in the urban SUV segment since its inception in 1993 [1][3] Product Highlights - The new Sportage features a robust product lineup including the EV5 Weekender, Seltos, K5, and Carnival, highlighting Kia's commitment to diverse consumer needs [1][4] - The Sportage is built on the i-GMP platform, offering a spacious interior with a length of 4695mm and a wheelbase of 2755mm, leading its class in passenger space [3] - It is powered by two turbocharged engines (1.5T and 2.0T) with maximum outputs of 200Ps and 245Ps, respectively, and includes an 8AT transmission [3] Design and Technology - The exterior design features a vertical star-pattern daytime running light and a horizontal black grille, enhancing its visual appeal, while the interior boasts high-quality materials and advanced technology [2][3] - The vehicle includes a new generation ccNC smart vehicle system, a large HUD display, and L2-level intelligent driving assistance, improving safety and convenience [3] Market Strategy - Kia maintains a dual product strategy focusing on both electric and fuel vehicles, aiming to meet local market demands while integrating global resources [5]