2025年的中国车市，价格战还没停，智能战又跟上了，各家车企你方唱罢我登场，热闹得让人眼花缭 乱。但在一片喧嚣中，有个品牌的表现却有点"不一样"——悦达起亚，这家在盐城扎根了二十多年的合 资企业，没跟着疯狂降价，也没整天喊颠覆口号，而是默默地干了几件事：销量连续两年涨了，超六成 经销商赚着钱，出口的车还跑到了全球89个国家和地区。 2025年，起亚全球销量超313.5万辆，再创历史新高。悦达起亚累计销量约25.4辆，同比增长2.3%，连 续两年销售呈现正增长，单月销量连续10个月超2万辆。 这年头，能稳住就已经不容易了，它怎么还能稳步往上走？仔细看看他们的做法，不需要惊心动魄的大 招，而是认真打了一套"组合拳"：品牌不端着了，开始讲普通人的故事；车该电的电，该油的油，不为 了追风口硬转型，用户需要的配置都给到；服务方面，维度扩宽、持续下沉，把修车卖车那些事踏踏实 实做好；盐城工厂里，产线还在持续升级；同时，在行业竞争极度激烈的背景下，始终坚持以客户为中 心、以人为本......这些事单独看都不算爆炸新闻，但合在一起，却让人看到一个车企在激烈竞争中的另 一种活法。 不搞"二选一"，电和油都认真做 面对中国市场的 ...

Core Insights - The 23rd Guangzhou International Auto Show featured the debut of the new Kia Sportage, showcasing a star-studded lineup including the EV5 Weekender, Seltos, K5, and Carnival, emphasizing Kia's commitment to long-term business principles and innovation in user experience [1][2] Group 1: Product Launch and Features - The new Sportage marks a significant evolution in the SUV segment, inheriting 32 years of quality heritage while addressing diverse user needs in China, aiming to establish a differentiated competitive edge in the fuel SUV market [2][3] - The Sportage is built on the i-GMP platform, measuring 4,695mm in length and 2,755mm in wheelbase, designed for enhanced interior space and comfort [3] - It features two high-performance turbocharged engines: a 1.5T engine with a maximum output of 200Ps and a 2.0T engine with 245Ps, paired with an 8AT transmission, and offers multiple terrain driving modes for complex road conditions [3] Group 2: Technological Innovations - The new Sportage incorporates advanced technology such as the next-generation ccNC smart vehicle system, a large HUD display, UWB digital key, and intelligent IFS projection headlights, expanding L2-level intelligent driving assistance to main sales models [3] - The EV5 Weekender, designed for outdoor enthusiasts, showcases Kia's electric vehicle technology and practical urban exploration capabilities, featuring a unique design that balances urban sophistication with outdoor functionality [4][5] Group 3: Market Strategy - Despite the global shift towards new energy vehicles, fuel vehicles still hold a significant market share in China, prompting Kia to deepen its "dual-fuel" product strategy while integrating global resources to enhance user experience [5]

Core Insights - The 23rd Guangzhou International Auto Show, themed "New Technology, New Life," commenced on November 21, showcasing 1,085 vehicles, including 629 new energy vehicles, which account for 57.9% of the total [1] - Despite record sales, the automotive industry faces significant profitability challenges, with many companies experiencing a "sell one car at a loss" scenario due to intense price competition [2] - The market is witnessing a transformation with increasing penetration of new energy vehicles, yet traditional fuel vehicles maintain a substantial market share, indicating ongoing consumer interest [3] Industry Trends - The automotive sector is increasingly focusing on international markets as a growth strategy, with companies like Leap Motor and GAC Group successfully establishing their presence in Europe and Southeast Asia [2] - The discussion around the future of fuel vehicles remains prominent, with traditional brands like Mercedes-Benz emphasizing the continued relevance of fuel vehicles alongside electric options [3] - Safety concerns are a major focus at the auto show, with companies showcasing advancements in battery safety and intelligent driving systems to address consumer apprehensions [4] Market Dynamics - Consumer sentiment towards potential adjustments in new energy vehicle purchase tax appears rational, with many indicating that such changes will not significantly alter their buying plans [5] - The auto show highlighted a shift towards broader industry collaboration, with companies exploring partnerships beyond traditional competition, particularly in technology and ecosystem development [6][7] - The competition in the smart electric vehicle sector is intensifying, with industry leaders emphasizing the need for innovation and cooperative strategies to thrive in a rapidly evolving market [7]

Core Insights - The 2025 Guangzhou Auto Show marks the debut of the new Kia Sportage, showcasing the brand's dual strength in both fuel and electric vehicle sectors [1][5] - Kia emphasizes a long-term business philosophy focused on technological innovation and quality, with the Sportage being a pioneer in the urban SUV segment since its inception in 1993 [1][3] Product Highlights - The new Sportage features a robust product lineup including the EV5 Weekender, Seltos, K5, and Carnival, highlighting Kia's commitment to diverse consumer needs [1][4] - The Sportage is built on the i-GMP platform, offering a spacious interior with a length of 4695mm and a wheelbase of 2755mm, leading its class in passenger space [3] - It is powered by two turbocharged engines (1.5T and 2.0T) with maximum outputs of 200Ps and 245Ps, respectively, and includes an 8AT transmission [3] Design and Technology - The exterior design features a vertical star-pattern daytime running light and a horizontal black grille, enhancing its visual appeal, while the interior boasts high-quality materials and advanced technology [2][3] - The vehicle includes a new generation ccNC smart vehicle system, a large HUD display, and L2-level intelligent driving assistance, improving safety and convenience [3] Market Strategy - Kia maintains a dual product strategy focusing on both electric and fuel vehicles, aiming to meet local market demands while integrating global resources [5]