悦达起亚的2025硕果累累 回顾2025年，车市竞争白热化，价格战成为主旋律。这对悦达起亚来说无疑是一股巨大的压力，但是悦达起亚仍然坚守住了"长期主义"，用产品说话，实现 了销量增长。2025年12月悦达起亚销量20666辆，连续10个月单月销量超2万辆；全年累计销量达253964辆，同比增长2.3%，连续两年销售呈现正增长。 随着2025年收官，多家车企交出了年度成绩单。这其中，悦达起亚表现亮眼，实现了销量连续增长，成为合资品牌中一股不可忽视的力量。在车市内卷式竞 争的大环境下，悦达起亚为何能交出亮眼答卷？背后的原因值得深挖。 而且不光在中国市场，起亚品牌在全球也是所向披靡。2025年，起亚全球销量超313.5万辆，同比增长2%，创下自1944年成立以来的最高销量纪录，连续4 年销量位列全球前三。依托起亚的强势表现，悦达起亚在品牌建设、产品升级、服务优化、出口拓展及社会责任践行等多个领域协同发力，系统化提升在中 国市场的核心竞争力。 悦达起亚还积极拓展海外市场，2018年11月以来，已累计出口整车53.7万辆，出口额高达58.3亿美元，出口足迹遍布澳大利亚、新西兰、新加坡等全球89个 国家和地区。2025年 ...

在智能化重新定义产品的浪潮里，悦达起亚以"油电并行"战略布局产品线，完成了多款经典车型的焕新 升级。无论是传承33年经典的起亚新狮铂拓界、"有颜有趣Z世代SUV"2026款起亚赛图斯，还是"品质生 活的省心SUV"2026款起亚奕跑、宜商宜家的2026款起亚嘉华，均延续了起亚全球高品质基因，并根据 中国消费者需求持续进化提升，满足了更多元化、个性化的出行需求。 展望2026年，悦达起亚将坚定不移地践行"在中国，为中国"战略，全新推出涵盖燃油与纯电动力的3款 新车，并计划研发符合中国市场趋势的智能座舱和智能驾驶辅助系统，进一步满足中国用户对智能化的 需求。 商报讯(记者郭雨昕)2025年，中国汽车行业新能源转型提速、存量竞争加剧，市场竞争从"价格内卷"转 向"价值深耕"。面对复杂多变的市场环境，悦达起亚韧性当先、稳字当头，12月销量达20666辆，连续 10个月单月销量超2万辆；全年累计销量达253964辆，同比增长2.3%，连续两年呈正增长，销量增速继 续稳居合资品牌前列，持续巩固"稳步向上"的发展态势。 ...

就在欧盟委员会宣布撤回2035年燃油车禁令的前一天，即当地时间12月15日，在大洋彼岸的美国，汽车巨头福特正式对外 宣布，将削减多款电动车型的研发与生产计划，计提约195亿美元相关费用，同时将业务重心转向混合动力以及一系列更小、更 便宜的电动汽车。这一重磅消息引发全球汽车行业震动。 福特此次战略调整主要基于两大核心因素。一是美国总统特朗普取消电动汽车补贴政策，导致美国市场电动汽车消费 激励"断崖式缩水"，欧洲市场电动汽车需求同样未达预期；二是福特自身电动汽车业务持续亏损，2021-2024年分别亏损9 亿美元、21亿美元、47亿美元、51亿美元，2025年前三季度亏损36亿美元。 正是受持续亏损及欧美电动汽车市场需求疲软等因素影响，福特官宣了此次重大战略调整。福特CEO吉姆·法利在声明中表 示："我们正将资本重新配置到回报率更高的增长领域，包括福特商用车事业部、我们在市场上占据领先地位的卡车与厢式货车 业务、混合动力车型，以及电池储能这类高利润新业务。" 具体来看，作为调整的一部分，福特宣布，投产不足四年的F-150 Lightning纯电动皮卡将正式停产。该车曾被福特寄予厚 望，但销量规模始终有限，与燃油版 ...

Core Insights - The new Kia Sportage, known as the "狮铂拓界," has achieved over 8 million cumulative sales since its launch in 1993, marking it as a key global strategic SUV for Kia [3] - The vehicle is built on the i-GMP platform, featuring a length of 4695mm and a wheelbase of 2755mm, designed to enhance interior space utilization [3] Design and Features - The new Sportage showcases a breakthrough in design aesthetics and core performance, aiming to establish a differentiated competitive edge in the joint venture fuel SUV market [5] - Exterior design includes vertical star-pattern daytime running lights, a horizontal black grille, geometric diamond-cut wheels, and a continuous taillight, enhancing visual width and overall presence [5] - Interior features include a panoramic curved display, electronic gear shift system, and dynamic ambient lighting, improving the technological feel and driving experience [5] Powertrain and Performance - The new model offers two turbocharged engine options: a 1.5T engine with a maximum output of 200Ps and a 2.0T engine with 245Ps, both paired with an 8-speed automatic transmission [6] - The four-wheel-drive version includes multiple terrain driving modes to adapt to complex road conditions such as snow and sand [6] Intelligent Features - The new Sportage is equipped with the next-generation ccNC intelligent vehicle system, featuring a large HUD head-up display, UWB digital key, and intelligent IFS projection headlights [8] - L2-level intelligent driving assistance systems are available on main sales models, including new features like HDA2 highway driving assistance and RSPA remote smart parking [8] Electric Vehicle Showcase - In addition to fuel models, Kia presented the EV5 Weekender, an outdoor exploration vehicle based on the EV5, featuring a birch wood color exterior and spruce blue interior, designed for enhanced off-road capability [8] - The EV5 includes practical design elements such as a sliding wide-screen display, removable camping lights, and a "one-click adventure" feature for route recommendations and charging plans [8] Strategic Partnerships - Kia is the chief strategic partner for the 2026 Australian Open, with a dedicated experience area at the exhibition, and showcased the EV5 AO Art Car as the official reception vehicle for the 2025 Australian Open China launch [8] - The EV5 FIFA Art Car was also displayed, featuring designs that reflect the cultural vibrancy of the 2026 World Cup co-hosts: the USA, Canada, and Mexico [10] Global Strategy - As a global automotive brand, Kia focuses on real user needs, continuously deepening its "oil-electric parallel" product strategy while integrating global resources to provide higher quality and value travel experiences for Chinese users [11]

Core Insights - The 23rd Guangzhou International Auto Show featured the debut of the new Kia Sportage, showcasing a star-studded lineup including the EV5 Weekender, Seltos, K5, and Carnival, emphasizing Kia's commitment to long-term business principles and innovation in user experience [1][2] Group 1: Product Launch and Features - The new Sportage marks a significant evolution in the SUV segment, inheriting 32 years of quality heritage while addressing diverse user needs in China, aiming to establish a differentiated competitive edge in the fuel SUV market [2][3] - The Sportage is built on the i-GMP platform, measuring 4,695mm in length and 2,755mm in wheelbase, designed for enhanced interior space and comfort [3] - It features two high-performance turbocharged engines: a 1.5T engine with a maximum output of 200Ps and a 2.0T engine with 245Ps, paired with an 8AT transmission, and offers multiple terrain driving modes for complex road conditions [3] Group 2: Technological Innovations - The new Sportage incorporates advanced technology such as the next-generation ccNC smart vehicle system, a large HUD display, UWB digital key, and intelligent IFS projection headlights, expanding L2-level intelligent driving assistance to main sales models [3] - The EV5 Weekender, designed for outdoor enthusiasts, showcases Kia's electric vehicle technology and practical urban exploration capabilities, featuring a unique design that balances urban sophistication with outdoor functionality [4][5] Group 3: Market Strategy - Despite the global shift towards new energy vehicles, fuel vehicles still hold a significant market share in China, prompting Kia to deepen its "dual-fuel" product strategy while integrating global resources to enhance user experience [5]

Core Viewpoint - The 23rd Guangzhou International Auto Show has opened, showcasing Chery Group's commitment to innovation and diverse vehicle offerings, including advanced hybrid and electric technologies [2] Group 1: Company Highlights - Chery Group presented 34 models, including the Zongheng G700, Fengyun T9L, and Jietu Traveler, highlighting its extensive product lineup [2] - The company introduced the C-DM6.0 high-efficiency hybrid engine, 2.0T range extender engine, and Rhino solid-state battery, emphasizing its focus on parallel oil and electric solutions [2]

Core Insights - The 2025 Guangzhou Auto Show marks the debut of the new Kia Sportage, showcasing the brand's dual strength in both fuel and electric vehicle sectors [1][5] - Kia emphasizes a long-term business philosophy focused on technological innovation and quality, with the Sportage being a pioneer in the urban SUV segment since its inception in 1993 [1][3] Product Highlights - The new Sportage features a robust product lineup including the EV5 Weekender, Seltos, K5, and Carnival, highlighting Kia's commitment to diverse consumer needs [1][4] - The Sportage is built on the i-GMP platform, offering a spacious interior with a length of 4695mm and a wheelbase of 2755mm, leading its class in passenger space [3] - It is powered by two turbocharged engines (1.5T and 2.0T) with maximum outputs of 200Ps and 245Ps, respectively, and includes an 8AT transmission [3] Design and Technology - The exterior design features a vertical star-pattern daytime running light and a horizontal black grille, enhancing its visual appeal, while the interior boasts high-quality materials and advanced technology [2][3] - The vehicle includes a new generation ccNC smart vehicle system, a large HUD display, and L2-level intelligent driving assistance, improving safety and convenience [3] Market Strategy - Kia maintains a dual product strategy focusing on both electric and fuel vehicles, aiming to meet local market demands while integrating global resources [5]

Core Insights - Geely Auto Group's CEO revealed significant sales growth in Europe and Latin America, with a year-on-year increase of 61.8% in Europe and 93.4% in Latin America for the first nine months of the year [2] Group 1: Sales Performance - In the European market, Geely's cumulative sales from January to September increased by 61.8% year-on-year [2] - In the Latin American region, the sales growth during the same period reached 93.4% [2] Group 2: Strategic Direction - Geely will maintain a "dual fuel" global strategy, focusing on both gasoline and electric vehicles [2] - In the gasoline vehicle sector, Geely aims to benchmark against Toyota to solidify its technological foundation [2] - In the electric vehicle sector, Geely intends to leverage its advantages to achieve growth rates that surpass the industry average [2]

Group 1: Automotive Brand Developments - Ruisheng Automotive has officially launched as an independent brand focusing on the MPV market, targeting the price range of 120,000 to 250,000 yuan, with a planned investment of 20 billion yuan in R&D over the next five years [1] - Geely's new China Star series made its debut at the Chengdu Auto Show, highlighting the brand's commitment to a dual fuel strategy despite the rising penetration of electric vehicles in China [2] - Li Auto announced the full rollout of its VLA driver model, which has significantly increased the usage rates of its assisted driving features since its launch [3] Group 2: New Product Launches - Leap Motor plans to introduce a new D-series SUV priced around 300,000 yuan in Q4, aiming to compete in the high-end market with a cost-based pricing strategy [4] - Cadillac has introduced a new XT5 model with a starting price of 224,900 yuan, significantly lowering its entry price to attract more customers [5][6] - Ora is set to launch two global strategic models by the second half of 2025, following a period of rapid growth and subsequent market challenges [7] Group 3: Market Trends and Competition - The MPV market is experiencing a resurgence, with brands like Weipai and Haval introducing new models to capture market share previously dominated by traditional players [10][12] - Jianghuai's new energy pickups have been launched, indicating a shift towards electrification in the pickup segment, with competitive pricing starting at 159,800 yuan [13] - The competitive landscape in the SUV market is intensifying, with Haval introducing multiple models to cater to diverse consumer needs [12] Group 4: Sales Performance and Projections - The 2026 model of Lantu Dreamer has begun pre-sales, with a price range of 389,900 to 459,900 yuan, reflecting the brand's focus on high-tech features and market positioning [9] - Tengshi D9 has achieved significant sales growth, with over 103,198 units sold from January to August 2023, marking a 29.2% increase year-on-year [18]

Sales Performance - Yueda Kia reported a sales volume of 20,974 vehicles in August 2025, marking six consecutive months of monthly sales exceeding 20,000 units [1] - Cumulative sales from January to August reached 165,036 vehicles, representing a year-on-year growth of 7% [1] - In August, the company produced 20,000 vehicles, with a total production of 163,270 vehicles from January to August, reflecting a year-on-year increase of 9.5% [1] Product Strategy - Yueda Kia adheres to the commitment of "In China, For China," focusing on product strategy optimization, brand image enhancement, and channel system renewal to strengthen its core competitiveness in the Chinese market [3] - The company is actively promoting electrification and accelerating the layout of new energy products while renewing classic fuel models to meet diverse market demands [3] - The 2026 Kia Carnival has been launched, offering spacious interiors, safety features, advanced technology, and a smooth driving experience [3][5] Export and Global Presence - Since 2018, Yueda Kia has exported over 477,000 vehicles, generating sales of $5.13 billion, with products reaching 89 countries including Australia, New Zealand, and Mexico [9] - The company has also exported over 440,000 engines, with sales exceeding $1.06 billion, contributing to a balanced development strategy of domestic and international sales [9] Corporate Social Responsibility - Yueda Kia has invested over 56 million yuan in the Kia Home public welfare project over 16 years, involving 2,360 student volunteers and improving various community facilities [11] - The company has been recognized as one of the "Top 50 Public Welfare Projects" by the Chinese Academy of Social Sciences and awarded for its impactful charity initiatives [11] Brand Development - Yueda Kia became the main sponsor of the Jiangsu Provincial Urban Football League in Yancheng, enhancing its local brand influence through various events and community engagement [11] - The company organized fan support activities and showcased its global star products at local sports events, further promoting the Kia brand [11] Future Outlook - Yueda Kia aims to continue its commitment to "In China, For China," focusing on electrification and intelligent transformation while expanding its product matrix and service quality [12]