Core Insights - Warby Parker and Google are collaborating on AI-powered smart glasses, which are expected to launch after 2025, aiming to provide real-time contextual assistance and all-day utility [2][3][4] - The company is actively mitigating tariff exposure by shifting its supply chain, implementing selective price increases, and controlling expenses, with reliance on China expected to drop below 10% by year-end [1][10][14] Company Developments - Warby Parker's co-CEO, Dave Gilboa, emphasized the transformative potential of AI-powered glasses, which will enhance user interaction with technology and provide contextual information [3][8][9] - The company is expanding its retail presence, planning to open 45 new stores this year, including five within Target locations, and has nearly 300 retail locations generating close to $800 million in annual revenue [12][13] - Warby Parker's revenue streams are diversifying, with contact lenses and eye exams contributing approximately 10% and 6% of revenue, respectively, and showing significant growth [12][13] Industry Context - The collaboration between Warby Parker and Google is part of a broader trend in the smart glasses market, with competitors like Meta, Amazon, Apple, and Samsung also developing similar technologies [4][5] - The market for AI-powered glasses is seen as an evolution of earlier smart glasses, with increased adoption driven by enhanced functionality and design [5][6] - The integration of AI into wearables, particularly in health tracking, is gaining traction among younger demographics, indicating a shift in consumer preferences [6]