Core Insights - eBay's Q3 2025 report indicates that there are 18.3 million active sellers globally, with nearly 60% being individual sellers, yet they contribute only 15% to the platform's GMV, highlighting a significant disparity in sales performance compared to local or corporate sellers [1] - The challenges faced by individual sellers, particularly the "difficulty in making sales," have become a critical issue, especially as the holiday shopping season approaches, prompting a reevaluation of growth strategies for cross-border sellers [3] Group 1: Seller Performance and Challenges - Individual sellers are experiencing a "growth bottleneck," transitioning from being seen as an "entry shortcut" to facing significant hurdles in scaling their businesses [3] - eBay's recent policy changes, including adjustments to traffic distribution and seller performance standards, have negatively impacted individual seller visibility, with an average exposure drop of 20% for low-activity sellers [3] - The seller attrition rate for individual sellers has risen to 25%, primarily due to the "sales bottleneck" and insufficient exposure [3] Group 2: Factors Contributing to Low Sales - Product selection is often homogenized, with new sellers frequently following trending products, leading to high competition (80% in some categories) and low click-through rates (as low as 1.5%) [5] - Individual sellers face algorithmic barriers, relying solely on organic traffic without paid promotion, resulting in an average of fewer than 500 visitors in the first month for new accounts [5] - Low conversion rates are attributed to poor image quality, vague descriptions, and imbalanced pricing strategies [6] Group 3: Logistics and Seller Ratings - Research indicates that 35% of abandoned carts are due to "insufficient visual appeal," while 25% stem from "unclear shipping costs" [7] - Delays in shipping and frequent disputes can lower the DSR (Detailed Seller Rating), with scores below 4.8 leading to reduced search visibility [8] - Cross-border sellers are particularly affected by shipping distance, with a 20% increase in negative feedback rates for packages without tracking [8] Group 4: Advantages of Local Sellers - Local sellers benefit from eBay's growth tools, such as Promoted Listings, which can yield approximately 5,000 exposures for a $100 investment, with an average ROI of 2.5 times [10] - Transitioning to a business account involves navigating tax compliance and multi-store risk management, with about 20% of local sellers facing penalties due to environmental association issues in the first half of 2025 [10] - The use of tools like ElfProxy can provide local sellers with independent IP environments, enhancing operational safety and flexibility, while improving exposure rates by 20% through targeted promotions [10]