Core Insights - The article discusses the increasing prevalence of obesity among adults in the U.S., with over 40% of adults facing this issue, and highlights the challenges women face in weight loss efforts, including a high average of seven attempts with only one successful [5][6]. - Boston Scientific has launched the Endura weight loss solution, which includes innovative minimally invasive surgical options aimed at addressing the needs of individuals who may be hesitant to pursue traditional surgery or long-term medication [5][7]. Group 1: Survey Findings - A national survey by Boston Scientific involving 2,000 women aged 30 to 65 revealed that 74% believe weight loss is crucial for overall health, yet the journey is fraught with challenges [5][6]. - The survey indicated that 41% of women are dissatisfied with their current weight, and over half (54%) are actively seeking new weight loss methods [6]. - Key motivations for weight loss include appearance (65%), physical health (63%), personal satisfaction (59%), and self-esteem (59%) [6]. Group 2: Weight Loss Methods - The most common weight loss method reported by participants is dietary adjustment (78%), followed by weight loss supplements (41%) and weight loss drinks (39%) [7]. - Notably, 47% of respondents were unaware that endoscopic surgery could be an option for weight loss, although one-third (33%) expressed willingness to consider it [7]. - The Endura weight loss solution includes procedures like endoscopic sleeve gastroplasty (ESG) and Orbera intragastric balloon placement, both of which are minimally invasive and do not leave external scars [7][8]. Group 3: Clinical Evidence and Awareness Campaign - Clinical studies show that patients undergoing ESG can typically return home on the same day and resume normal activities within 2-3 days, while Orbera balloon procedures are also outpatient and allow for quick recovery [8]. - To enhance awareness of endoscopic weight loss options, Boston Scientific is launching a national consumer media campaign called "Breakthrough," aimed at addressing concerns expressed by women in the survey [8].