Investment Ratings - Diageo: Sell [2] - Pernod: Buy [3] - Campari: Neutral [4] Core Insights - The US spirits market is experiencing a decline, with overall sales down -3.3% excluding RTDs, and a slight decline of -0.3% including RTDs, driven by a volume increase of +2.6% [6][27] - Diageo continues to lose market share, with volumes including RTDs declining -7.5% and sales down -3.7% [2][11] - Pernod's volumes declined -7.8%, but Jameson showed modest improvement, indicating some resilience in the brand [19] - Campari's performance is underwhelming, with volumes down -1.8% and sales falling -1.9%, despite some growth in Aperol [28] Summary by Company Diageo - The USA accounted for 36% of Diageo's FY24 sales and 46% of EBIT [2][17] - Key brands like Crown Royal and Don Julio showed mixed results, with Crown Royal volumes flat and Don Julio up +20% [11][16] - Vodka brands Smirnoff, Ketel One, and Ciroc all lost market share, with Ciroc declining -27.8% [11][12] Pernod - The USA accounted for 19% of Pernod's FY24 sales and 24% of EBIT [3][20] - Jameson volumes improved slightly by +0.2%, while Absolut and Malibu faced declines of -4.6% and -9.2% respectively [19][21] - Overall sales declined by -6.4%, indicating a challenging market environment [19][23] Campari - The USA accounted for 28% of Campari's FY24 sales [4][29] - Espolon volumes turned negative for the first time since June '23, while Aperol grew by +4.7% [28][31] - Sales fell -1.9%, with a broadly flat price/mix indicating pricing pressures [28][32]