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欧洲销额增30%!海尔空调在欧洲实现多渠道TOP1
Quan Jing Wang· 2025-08-15 09:39
Group 1 - The global air conditioning industry is facing intensified competition due to high temperatures and carbon neutrality policies, leading to challenges such as homogenization and rising operational costs [1] - Haier Air Conditioning achieved a 20% year-on-year increase in global retail volume and a net market share increase of 1.2 percentage points [1] - In the competitive European market, Haier's sales in Europe grew by 30% year-on-year, securing the top market share in Italy and Spain [1] Group 2 - Haier's success in Europe is attributed to its long-term commitment and localization strategy, which includes understanding local installation practices and preferences [1] - The company launched the high-end Expert series air conditioner, featuring easy cleaning, disassembly, and maintenance, which significantly reduced installation time by 50% [1] - The UVC health air conditioner was introduced to address increasing consumer concerns about indoor air quality, utilizing upgraded UVC Pro technology for dual disinfection [2] Group 3 - Haier's acquisition of Hungarian HVAC leader KLIMA KFT marks a significant step in expanding its HVAC business in the European market [2] - This acquisition will enhance Haier's business layout in Central and Eastern Europe and accelerate the promotion of HVAC solutions in the region [2] - Globally, Haier Air Conditioning holds the top market share in Malaysia and Pakistan, and ranks second in Thailand, Bangladesh, and Poland [2]