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深耕十年,以健康创新破局:华帝嵌入式产品的迭代之路
Xin Lang Zheng Quan· 2025-08-26 08:59
Core Insights - The embedded steam and baking integrated machines are gaining popularity in the kitchen appliance market due to trends like "lazy economy" and "health economy" [1][4] - The overall retail market for kitchen appliances, including embedded micro-steam and baking products, is projected to grow by 6.1% year-on-year in the first half of 2025, with a strong performance in Q2 showing a 7.5% increase [1] - Vatti, a leading high-end kitchen appliance brand in China, has evolved its products from single-function to multifunctional and from basic cooking to intelligent health over the past decade [1][3] Product Evolution - Vatti entered the embedded kitchen appliance market in 2014 when the market was still in its infancy, primarily offering single-function steam and bake machines [3] - In 2017, Vatti launched its first integrated steam and baking machine, marking the beginning of the 2.0 era, which combined steaming and baking functions for enhanced cooking experiences [3] - The introduction of the "smart weighing" feature in 2022 addressed user pain points related to cooking time adjustments based on ingredient weight, leading to a differentiated 3.0 product version [3][4] Technological Innovations - Starting in 2023, Vatti is focusing on continuous innovation in health steam and baking technology, moving towards the 4.0 era with an emphasis on "one-button quick steaming" to enhance nutrient retention [4][9] - The new generation of integrated machines, FA50P and VB50, addresses common issues such as uneven cooking and cleaning difficulties, utilizing innovative technologies like "crystal flame gathering baking" for even heat distribution [6][7] - FA50P features "low-oxygen freshness-locking" technology to preserve nutrients, while VB50 employs upgraded microwave collaboration technology for rapid heating [7][9] Market Outlook - The future development of the embedded kitchen appliance industry will focus on health and intelligence, with Vatti aiming to enhance nutrient retention and reduce fat content in cooking [9][10] - Despite the current low penetration rate of embedded kitchen appliances, there is significant growth potential as younger generations become the main consumer force and health-conscious eating habits become more prevalent [9][10] - Vatti plans to continue driving the transition of embedded products from "optional" to "essential" through technological innovation and user education [9][10]