Group 1 - Meta plans to enable brands to create and launch ads entirely through artificial intelligence by the end of next year [1] - The current advertising platform offers AI tools that generate different versions of existing ads and make slight adjustments before targeting users on Facebook and Instagram [1] - Brands can set budget goals, and AI will handle the entire ad creation process, including images, videos, and text [1] Group 2 - Concerns arise among large brands regarding Meta's control over ad placements and the potential differences between AI-generated and human-created ads [2] - Existing technology in the industry often produces distorted or unusable image effects, raising concerns about the quality of AI-generated ads [2] - Meta's new tools require significant computing power and the creation of unique AI models for each brand [2]