Core Insights - The article discusses the advantages and characteristics of stable advertising accounts on Facebook, particularly those obtained through compliant operations or agency channels. Group 1: Characteristics of Stable Accounts - High approval rate for ads: Overseas accounts have an 80% lower secondary review frequency after initial approval compared to domestic accounts [2] - Fewer industry restrictions: These accounts support categories often banned in domestic markets, making them suitable for gaming and cross-border e-commerce [2] - Unlimited spending: Daily spending can reach tens of thousands of dollars without the need for long-term account nurturing [2] - Flexible homepage switching: New homepages can be switched within 24 hours if the current one is banned, preventing ad interruptions [2] - Long-term ROI is high: Conversion rates for overseas accounts are 30%-50% higher than domestic averages [2] - High appeal success rate: The probability of account recovery through agency appeals exceeds 60%, significantly higher than domestic accounts [2] Group 2: Account Management and Strategy - Strong anti-ban capability: Accounts opened through corporate certification or overseas agencies have a ban rate below 5% [4] - Lenient review process: Advertising materials and industry restrictions are less stringent, suitable for sensitive categories [4] - Flexible functionality: Supports multiple domains and homepages without daily spending limits, ideal for rapid scaling of popular products [4] - Review cycle: Standard accounts take 1-3 days for approval, with expedited services available within 24 hours [5] - Account management tips: Use fingerprint browsers to isolate accounts, avoid logging multiple accounts on the same device, and maintain a gradual engagement strategy during the initial days [5] - Long-term operation: Daily activity of over 30 minutes and community interaction is recommended to maintain account health [5] - Material strategy: Video content should comprise over 70% of ads, with a focus on addressing user pain points in the first three seconds to improve CTR by 45% [5] - Audience targeting: Combining "similar audiences" with custom audiences can achieve a ROAS of up to 4.2 times [5] Group 3: Compliance and Risk Management - Budget allocation: 70% of the budget should be allocated to stable accounts, with 30% reserved for testing domestic accounts [5] - Compliance operations: Regularly use Policy Check tools to pre-screen materials and avoid infringement [5] - Appeal process for banned accounts: Prepare business licenses and compliance proofs for appeals through agencies, which can increase success rates by 40% [5] - Individual applications: Only businesses can apply for stable accounts; individuals cannot apply directly [5]