Fizz正押注Z世代已经厌倦了在Instagram和TikTok上表演式的生活展示。 这个始于疫情时期群聊挫败感的创意，如今已发展成为美国各大学校园内的主导社交平台，专注于那 99%不会出现在精彩集锦中的真实生活。该应用成功吸引了通常沉迷于Instagram和TikTok的用户群体， 其混合匿名模式和超本地化聚焦使其成为Solomon所称的"自Facebook以来最大的大学社交应用"。 Q&A Q1：Fizz是什么类型的社交平台？ A：Fizz是一个专注于大学校园的社交平台，采用混合匿名模式和超本地化聚焦，让用户分享那99%不 会出现在精彩集锦中的真实生活，被称为"自Facebook以来最大的大学社交应用"。 Q2：Fizz如何确保平台内容安全？ A：Fizz采用7000名志愿学生版主加上生成式AI的组合来保持平台安全，这种人工和AI结合的审核模式 能够有效管理匿名社交平台上的内容。 Q3：为什么Z世代用户会选择匿名社交平台？ A：根据Fizz CEO的观点，Z世代已经厌倦了在Instagram和TikTok上表演式的生活展示，他们更渴望真 实性和本地化连接，而不是传统社交平台上经过精心策划的内容。 在今年的 ...

Core Insights - Instacart is launching a new app called Fizz, aimed at Generation Z consumers, focusing on group orders for drinks and party snacks [1] - The app allows multiple users to contribute to a single order, pay individually, and have items delivered for a flat fee of $5 [1] - Fizz is designed to complement Instacart's existing services, with the expectation that younger users will transition to Instacart as their needs evolve [2] Company Strategy - The development of Fizz began at the start of the year, with partnerships established with grocery and liquor stores that already work with Instacart [3] - The introduction of Fizz is expected to attract more retailers to the Instacart platform [3] - Instacart recently reduced the minimum spend for free delivery from $35 to $10 for paid subscribers, which has led to increased user engagement [2] Industry Trends - Competitors like DoorDash and Uber are expanding their alcohol delivery services, with DoorDash reporting a 96% increase in ready-to-drink cocktail orders [4] - The trend indicates a growing interest among younger consumers in purchasing alcoholic beverages through subscription services [5] - Research shows that 39% of millennial consumers have utilized scheduled and auto-fill product subscriptions for their regular purchases, a figure higher than the overall consumer average of 31% [6]