Core Insights - Crowd Strike's CEO, George Curtz, has officially taken a minority stake in the Mercedes F1 team, marking a significant partnership with Toto Wolf, the team's principal [2][3] - The valuation of the Mercedes F1 team is set at $6 billion, which is considered high but still undervalued compared to American sports teams [2][5] - The investment reflects both a personal passion for racing and a belief in the growth potential of Formula 1, particularly in the U.S. market [8][9] Company Overview - Crowd Strike has established a long-term partnership with Mercedes, which has facilitated this investment opportunity [2][4] - The investment is characterized as a personal stake for Curtz, separate from Crowd Strike's corporate interests [2] Industry Dynamics - The Formula 1 sport is experiencing significant growth, with increasing audience numbers and a younger demographic, particularly among female fans [14] - Recent events, such as the success of the "Drive to Survive" series and a Brad Pitt movie, have contributed to a surge in new fans [10][12] - The U.S. market is seen as underserved, presenting a substantial opportunity for growth in viewership and engagement [10][13]

There has been me a lot of reporting done by myself and colleagues of mine that say Apple is, you know, very close to signing this uh media rights deal with F1 that would add all of the US rights to every F1 race to the Apple TV platform. It's not called Apple TV Plus. It's now it's called Apple TV. Apple made that change earlier this week. So that would add Formula 1 racing to MLS, which Apple already has, and a sliver of Major League Baseball. And so I asked Eddie like, you know, what interests you about ...