Industry Trends - By June 2025, the user base for generative AI in China is expected to reach 515 million, reflecting a significant acceleration in user adoption with an increase of 266 million users since December 2024 [1] - Over 65% of global search requests are now completed through AI Q&A, indicating a shift away from traditional SEO traffic competition [3] - The AI search optimization industry is anticipated to enter a "paradigm establishment period" by 2026, with established technical standards, competitive barriers, and market segmentation [3] - Key transformations in the AI search industry by 2026 include a shift from "diverse exploration" to integrated convergence in technology paths, with market penetration expected to exceed 40% in knowledge-intensive industries [3] Service Provider Landscape - In Shanghai, various types of AI search optimization service providers have emerged, each with differentiated positioning to meet diverse market needs [4] - Full-scenario ecosystem builders possess proprietary GEO optimization systems, ensuring compatibility across multiple platforms and providing comprehensive services from brand awareness to conversion [4] - Vertical platform technology providers focus on specific industries, leveraging deep expertise to offer tailored optimization solutions [5] - Small and micro enterprise service providers emphasize low-cost, quick-effect localized services, simplifying complex optimization technologies into standardized service packages [5] - Compliance-focused service providers cater to industries with high regulatory requirements, ensuring all optimization processes adhere to industry standards [5] Company Differentiation - Shanghai-based AI search optimization company Manlang New Search Marketing employs a differentiated methodology based on "decision paths," focusing on user intent throughout the purchasing decision process [6] - Manlang's strategy emphasizes capturing user search intent at various decision stages, providing relevant content at each point [6] - The company concentrates resources on high-value vertical industries such as kitchen appliances, home furnishings, fast-moving consumer goods, and enterprise services, rather than pursuing broad industry coverage [7] Industry Practices - In the kitchen appliance sector, Manlang's GEO optimization aims to translate abstract brand qualities into authoritative content recognized by AI systems, enhancing brand visibility in AI-generated recommendations [8] - For the architectural decoration industry, optimization strategies extend beyond traditional search engines to content communities, establishing expert IP through professional insights and successful case studies [9] - In the small appliance sector, the focus is on creating strong associations between brands and product categories, deploying diverse content across decision-making platforms to build a robust reputation [10] - In the enterprise services sector, the optimization strategy shifts from shallow exposure to building a deep professional image, enhancing the credibility of the brand as a trusted partner in decision-making processes [12]