PRODUCTION SEE HINDRAND FREE I N (In STARTERS 波音流的 F CONNEY TO VA r family as a l b a general TO DESIGNATION CALLAND STORES OF COLLECTION OF FANALE I FETERES STATE CHANAL STATUTIO CONSULER IN MANAGEMENT l e 在生成式AI回答逐渐成为用户获取信息的新入口时，一种名为"GEO"（Generative Engine Optimization，生成引擎优化）的策略应运而生。 与传统SEO优化网页排名不同，GEO旨在优化内容在AI生成答案中的可见性与权威性，被誉为"下一代搜索优化"。在这一新兴领域，上海智良计网络科技及 其创始人老胡的实践，为我们揭示了GEO落地的可行路径与核心价值。 探路GEO——技术、内容与经验的深度结合 一、创始人的前瞻：从流量运营到AI搜索的思维跃迁 创始人老胡的12年线上流量推广经验，为其布局GEO奠定了基础。作为多家知名平台的合作讲师与专业媒体的专栏作者，他长期专注于内容与流量的关 系。在 ...

Core Insights - The education industry's traffic landscape is being transformed by the rise of AI platforms, with 300 million users turning to applications like DeepSeek, Doubao, and Yuanbao for educational information, marking a shift from traditional search methods to direct AI inquiries [1][2] - The concept of Generative Engine Optimization (GEO) is emerging as a new focus for educational institutions, replacing traditional SEO strategies [2][3] Industry Trends - As of March 2025, active users of AI-native apps reached 270 million, a year-on-year increase of 536.8%, with DeepSeek leading at 194 million monthly active users [1] - The education sector is cautious in adopting GEO, with many institutions still grappling with the fundamentals of AI SEO [3][4] Challenges Faced by Educational Institutions - Educational institutions are hesitant to invest in GEO due to concerns over ROI and the complexity of the decision-making process in education, which differs from faster-moving sectors like e-commerce [3][4] - There is a significant knowledge gap regarding the new search logic driven by AI, which complicates the ability of institutions to identify valuable keywords and scenarios [3][4] GEO Implementation Strategies - GEO differs from traditional SEO by focusing on how AI models understand and reference content, rather than just improving search engine rankings [5][6] - Effective GEO strategies include embedding clear brand tags, simulating user queries for training AI, and continuously monitoring generated results to refine content [5][6] Investment and Market Signals - The education sector is receiving attention from global capital, as evidenced by Profound's recent $35 million B round funding led by Sequoia Capital, indicating a shift towards AI-driven search optimization [7][8] - The high customer value and information density in education make it a natural fit for GEO, as users increasingly rely on AI for decision-making [8][9] Future Outlook - The competition in the education sector is shifting from traditional marketing channels to securing positions in AI-generated answers, emphasizing the importance of brand authority and information completeness [9][10] - The adoption of GEO in education may require a period of validation and understanding, but it has the potential to become a crucial component of brand building and customer acquisition strategies [10]