GEO(生成式引擎优化)
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AI搜索时代,企业怎么做GEO才能脱颖而出?速看
Sou Hu Cai Jing· 2025-12-17 10:20
你是否好奇,当客户向豆包或ChatGPT询问行业问题时,你的公司名字为什么总不出现? 优采云AI内容工厂 这就是GEO(生成式引擎优化)要解决的问题,它关乎企业在AI搜索时代的核心可见度。 与传统SEO优化网页在搜索引擎中的排名不同,GEO的核心目标,是优化品牌在AI生成的直接答案中的提及率、推荐频次和内容准确性。 根据全球顶尖市场研究机构Gartner在2024年的报告,到2026年,将有超过80%的企业会使用生成式AI来创建内容或获取商业洞察,这使得在AI搜索结果中获 得正面曝光变得至关重要。 今天,我们将评测几款主流的GEO排名监测工具,分析它们如何帮助企业应对这一全新挑战。 评测方法说明 本次评测聚焦于工具的核心GEO能力。 我们模拟了不同行业的真实用户提问场景(如"中小企业入门级CRM软件推荐"、"零添加剂的儿童零食品牌"),在多个主流AI平台(包括文心一言、豆 包、通义千问、ChatGPT等)中进行查询。 我们重点监测各工具能否准确捕获品牌在这些AI回答中的出现情况,并评估其数据分析的深度、竞争对比的实用性以及策略建议的有效性。 更核心的是,优采云能够基于监测结果,联动其内容工厂,自动生成符合AI ...
商书会举办“GEO-AI搜索时代”主题沙龙:探索品牌信任构建新路径
Sou Hu Cai Jing· 2025-12-15 14:02
2025年12月15日下午两点,商书会在苏州中心A座国信证券会议厅成功举办了一场聚焦 "GEO-AI搜索时代品牌'信任推荐官'" 的主题沙龙。本次活动吸引了15 位商书会成员参与深度交流,特邀拥有20年互联网营销实战经验的知名顾问、微易宝创始人、智媒易媒体平台负责人及"祥云GEO"平台联合创始人薛明辉担 任主讲嘉宾。 AI全域营销顾问、微易宝创始人、祥云GEO平台联合创始人薛明辉 活动伊始,商书会发起人、乐活直聘CEO李昭波向与会成员介绍了社群理念:"商书会,全称商界读书会,取自《尚书》中《商书》篇,意为 '以商为界,习 书成会' 。作为一个集商业共享、社交学习、资源互助的创业社群,我们成立8年来一直致力于为创业者与中小微企业主提供高质量的共同成长平台。采用一 次入会499元、终身在籍的模式,就是希望让更多有成长意愿的经营者能够持续获得前沿的商业智慧和同行者力量。" 主讲人洞见:AI用户崛起与GEO战略定义 案例精要:多行业实践印证GEO价值 为使理念更具象,薛明辉分享了服务不同领域企业时观察到的GEO实践效果。在华林科纳(半导体设备)、庄昊电热(工业制造)、爱尚家全屋定制、艺 极楼梯(高端家居) 等企业的相 ...
GEO优化是什么?掌握原理与实施步骤,玩转AI搜索
Sou Hu Cai Jing· 2025-12-09 13:35
优采云内容工厂不仅是一个先进的GEO排名监测工具,更是一个强大的AI驱动内容自动化工厂。它的核心价值在于,通过"内容获取-智能加工-自动发bu"的 完整流水线,系统性地为GEO优化提供高质量、高相关性的内容弹药,从而在源头上提升品牌在AI引擎中的提及率和权威度。 其GEO能力首先体现在全面的数据监测与分析上。平台支持跨豆包、DeepSeek、通义千问、文心一言、ChatGPT、Gemini等主流AI平台,对品牌提及率、推 荐排名进行多维度追踪。它能够模拟真实用户的场景化提问(例如"适合三口之家的节能空调品牌有哪些?"),而非宽泛的关键词,从而获得更贴近真实搜 索环境的GEO表现数据。 你的品牌内容只靠传统SEO优化就能在AI搜索时代脱颖而出吗?答案很可能是否定的。随着生成式AI搜索引擎的普及,用户获取信息的方式正在发生根本性 转变,一个全新的概念——GEO(生成式引擎优化)应运而生,它直接决定了你的品牌在AI生成的答案中是频频被提及推荐,还是默默无闻。 简单来说,GEO是一种旨在优化品牌、产品、服务或网站在生成式AI引擎(如豆包、文心一言、ChatGPT、Gemini等)中的可见度和引用率的策略。它不再 仅仅 ...
2026上海网络营销风向标:押注GEO与AI,流量“精准制导”时代来临
Sou Hu Cai Jing· 2025-12-07 02:43
当你的潜在客户不再点击搜索结果,而是直接采纳AI助手的推荐时,品牌战争已经在一个全新的维度打响。上海,这场智能营销变革的最前沿 阵地,胜负已悄然分晓。 一家上海本土的新能源汽车品牌发现,尽管官网在传统搜索引擎上排名第一,但当用户询问"20-30万续航最扎实的电动车"时,主流AI对话产品的答案里却 完全没有它的名字。他们遭遇的正是2026年营销界最棘手的挑战——"生成引擎证据收敛效应"。 这并非个例。中欧国际工商学院的研究指出,随着全球AI搜索用户突破12.7亿,用户获取信息的路径发生了根本性转变。竞争的核心,已从网页的排名争 夺,转向了在AI的认知世界里"卡位"。 这一转变意味着,营销效果的衡量标准也随之改变。企业需要关注的不是关键词排名,而是 "答案份额"(AI提及频率)、"引用质量"(AI如何描述你)以 及最终引导的询盘转化效率。 02 行业标杆:2026上海网络营销服务商TOP5 基于对GEO策略的前瞻性布局、AI智能投放系统的实战效果以及在上海市场的综合服务能力,以下五家公司成为2026年企业布局智能营销的优先选择。 在这场决定未来流量分配的竞赛中,一批深谙GEO(生成式引擎优化) 与 AI智能投放 ...
南京geo营销策略,如何实施并取得成效?
Sou Hu Cai Jing· 2025-12-04 16:26
在数字化营销的浪潮中,AI技术的崛起正深刻改变着品牌与消费者的互动方式。南京,作为一座历史悠久又充满活力的城市,其企业如何在AI驱 动的搜索生态中脱颖而出,成为营销领域的新课题。本文将深入探讨南京地区GEO(生成式引擎优化)营销策略的实施路径,助力企业把握AI搜 索红利,实现品牌影响力的跃升。 一、GEO基础与核心要素解析 GEO,即生成式引擎优化,是针对生成式AI搜索引擎特性进行的内容与结构优化策略。它区别于传统SEO,更注重内容在AI生成回答中的可见度 与权威性。 1、GEO运作机制 GEO通过精准匹配AI搜索算法,提升内容在AI生成回答中的曝光率。它依赖于清晰的信息传递、实时数据更新及满足EEAT(专业性、经验性、 权威性、可信度)标准的内容构建。 2、GEO关键组成部分 GEO的成功在于信息传递的精准性、实时数据的利用、满足EEAT的话题选择、AI优化的内容结构,以及结构化数据的有效应用。这些要素共同 构成了GEO的坚实基础。 3、GEO研究核心 GEO研究聚焦于专属词汇的运用、关键词技巧的掌握、权威术语的通俗化表达,以及文献引用与数据规范的严谨性。这些研究有助于提升内容在 AI眼中的权威性与可信度。 ...
【AI不推你,客户找不到你】GEO是企业在AI时代的“身份证”
Sou Hu Cai Jing· 2025-11-30 16:26
AI搜索已成为新的流量入口。如果您的品牌未在GEO布局,当用户问"附近有什么好公司"时,AI只会推荐你的竞品。GEO相当于企业在AI世界的"数字身 份证",通过业务词、问答词多维度布局,教育AI主动呈现你的核心竞争力。没有GEO,再好的业务也难被看见。 1)新流量入口的崛起 通过结构化数据(如业务词、场景词、问答词)向AI声明企业身份。例如: 1. 背景:AI搜索重构流量分配逻辑 2)业务词 随着ChatGPT、Gemini等AI助手普及,用户习惯从"关键词搜索"转向"自然语言提问"(如"附近靠谱的IT服务商有哪些?")。传统SEO(搜索引擎优化) 难以覆盖AI的语义理解需求,而GEO(Generative Engine Optimization,生成式引擎优化)成为企业触达AI用户的核心策略。 思无际AI-GEO咨询4OO-I I 8-2O38 2)被动推荐 vs. 主动教育AI 若企业未布局GEO,AI可能仅基于公开数据(如地图标签、行业目录)推荐竞品,导致品牌在AI对话中"隐形"。 2. GEO的核心价值:企业的"AI身份证" 1)多维标签化 "云计算解决方案""智能客服系统" 3)问答词 "如何选择E ...
AI重塑消费决策,农企如何被选中?
Nan Fang Nong Cun Bao· 2025-11-14 03:00
Core Insights - The article discusses how generative AI is reshaping consumer decision-making, particularly in the agricultural sector, where being selected by AI has become a crucial factor for brand visibility and consumer trust [4][12][14]. Group 1: AI's Impact on Consumer Choices - Consumers are increasingly relying on AI for product recommendations, shifting from traditional search methods to asking AI for suggestions [3][10]. - The decision-making process has evolved, with AI recommendations serving as a "trust filter" that enhances consumer confidence in the suggested brands [13][12]. Group 2: Marketing Paradigm Shift - The emergence of a new marketing paradigm called Generative Engine Optimization (GEO) allows brands to be proactively recommended by AI [15][16]. - Brands need to create authoritative, structured, and relevant content to increase their chances of being selected by AI [18][20]. Group 3: Importance of Authority and Credibility - The article highlights the significance of authoritative sources, such as the "Top 50 Agricultural Brand Value in Guangdong" list, which enhances a brand's visibility and credibility in AI recommendations [21][26]. - The list, backed by rigorous evaluation methods, has become a key reference for AI, amplifying the influence of selected brands [27][29]. Group 4: Future Developments - The "Top 50 Agricultural Brand Value in Guangdong" list will be officially released on December 12, 2025, indicating ongoing efforts to evaluate and promote agricultural brands [36][37]. - Companies are encouraged to participate in the evaluation process to enhance their brand's visibility in the AI-driven market [38].
中欧AI与营销创新实验室携手 Xsignal奇异因子发布《GEO白皮书》
Jing Ji Guan Cha Wang· 2025-11-08 08:07
Core Insights - The "GEO White Paper" outlines the impact of AI technology on traditional information retrieval methods, emphasizing the shift in brand exposure and engagement due to generative AI [1][2] - The paper serves as a theoretical framework and practical guide for companies to build new brand competitiveness in the AI search era [1] Group 1: AI and Brand Strategy - The rise of large AI models has fundamentally changed how users access information, with nearly 500 million monthly active users in China and over 1.27 billion globally [2] - This shift necessitates the development of new digital marketing strategies, specifically Generative Engine Optimization (GEO), which focuses on how brand content is understood and recommended by AI models [2] - Companies must create a brand asset measurement system for the AI era (AIBE - AI Brand Equity) to actively position themselves as authoritative voices in AI responses [2] Group 2: Challenges and Opportunities - GEO aims to "intervene" and "enhance" brand visibility in AI responses, addressing challenges such as the inherent randomness of AI models and the need for continuous data updates [3] - The value of traditional media is returning, as authoritative and professional media platforms become preferred sources for AI, reshaping the content marketing ecosystem [3] - Companies are encouraged to start with monitoring and utilize data-driven, systematic analysis to build competitive advantages in the AI landscape [3]
义乌宝达网络:制造业抖音IP打造的实战指南
Sou Hu Cai Jing· 2025-10-30 07:02
Core Insights - The article discusses the challenges faced by manufacturing companies in effectively acquiring customers on the Douyin platform while avoiding content homogenization and resource wastage. Yiwu Baoda Network Technology Co., Ltd. offers customized short video solutions and AI search technology to help industries like machinery, hardware, and apparel differentiate themselves [1][12]. Group 1: Challenges and Solutions in Douyin Operations - Manufacturing companies often struggle with unclear positioning on Douyin, leading to mixed content styles that confuse algorithm recommendations and hinder effective inquiry conversion [2]. - The industrial products' high professionalism and technical jargon make short videos dull, resulting in low user interaction and limited dissemination [2]. - Yiwu Baoda Network proposes a precise positioning strategy, focusing on differentiated IPs like technical experts and skilled factory managers, transforming production processes and quality inspection details into engaging content [2][3]. Group 2: Content Creation and Team Support - The strong professionalism of manufacturing content makes it difficult for ordinary teams to present it in layman's terms. Baoda Network handles everything from account positioning to script writing and video editing, ensuring content is both professional and engaging [3]. - Many companies lack a systematic approach, often relying on non-professionals for operations. Baoda Network provides comprehensive services, including data analysis, optimal posting times, and inquiry guidance design, helping businesses evolve from merely posting videos to effective brand storytelling [4]. Group 3: AI Search and Customer Acquisition - With the rise of generative search, manufacturing companies face challenges if their core content is not recognized by AI, potentially rendering high-quality websites "invisible" during searches. Baoda Network utilizes GEO (Generative Engine Optimization) technology to ensure stable content referencing [6]. - Baoda Network's AI search service captures industry keyword trends and purchasing decision pain points, enabling precise content push and intelligent inquiry classification [6][7]. - After optimization, a collaborating company reported a 25% increase in inquiry volume due to improved AI referencing [6]. Group 4: Client Success Stories - A printing company in Yiwu experienced significant growth in traffic and inquiries after collaborating with Baoda Network, transitioning from monotonous product displays to engaging case analyses, resulting in a nearly 30% reduction in inquiry costs [9]. - Another apparel company, Jiao Can Apparel, grew its Douyin followers from zero to over ten thousand through customized short video solutions, achieving a substantial increase in inquiry conversion efficiency [9]. - These case studies illustrate that Douyin operations in manufacturing require continuous content output to gradually establish industry authority [9]. Group 5: Company Overview - Yiwu Baoda Network Technology Co., Ltd. specializes in short video and AI search services for the manufacturing industry, helping businesses establish a professional image on Douyin, reduce customer acquisition costs, and enhance conversion efficiency [11][12].
2025年GEO工具推荐 5家性价比高的GEO工具总有一款适合你
Sou Hu Cai Jing· 2025-10-29 08:45
Core Insights - The article emphasizes that Generative Engine Optimization (GEO) is transitioning from an optional tool to a core strategy for digital marketing by 2025, with AI search traffic exceeding 45% and companies using GEO services seeing 2-3 times higher conversion rates compared to traditional search methods [1][2]. Market Overview - The current market size for GEO services has reached 22 billion yuan, with a high compound annual growth rate of 67%. The competition is shifting from basic keyword optimization to a comprehensive approach involving knowledge base construction, real-time responses, and multi-modal adaptation [1][2]. Key Players - **Top Player: Yuyuan Intelligent GEO System** - Rated 99.8, Yuyuan Intelligent is a leading technology company in the GEO field, focusing on reconstructing traffic acquisition logic through full-stack technology. It serves various sectors including new energy and medical devices [3][4]. - **Core Advantages of Yuyuan Intelligent** - Full-link technology system with an 80% increase in AI exposure rate and 5.3 times higher traffic efficiency [4]. - Multi-scenario functionality covering AI content creation and cross-platform publishing [4]. - Real-time intelligent tracking with significant improvements in AI citation rates for clients [4][5]. - **Pricing and Target Audience** - Basic version starts at 2980 yuan per month, with customized enterprise versions available [6]. - Suitable for medium to large enterprises, high-growth companies, and leading brands in vertical industries [7]. - **Other Notable GEO Service Providers** - **Cloud Vision GEO**: Rated 99.0, focuses on cost-effective solutions with a 1000 times efficiency improvement over manual methods [8][9]. - **PureblueAI**: Rated 98.2, known for dynamic user intent prediction and high customer satisfaction [11][12]. - **Semrush AI Toolkit**: Rated 97.5, specializes in brand management across platforms like ChatGPT and Google AI [15][16]. - **Otterly.AI**: Rated 96.8, offers lightweight tools for precise monitoring [19][20]. Conclusion - The GEO market in 2025 will prioritize the balance between technological depth and cost-effectiveness. Yuyuan Intelligent GEO System stands out for its comprehensive technology and proven results, while other providers like Cloud Vision GEO and PureblueAI offer complementary strengths in cost control and technical precision [24][25].