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影石 Insta360与华为穿戴达成鸿蒙生态合作,携手重塑运动影像创新新体验
Di Yi Cai Jing· 2025-09-24 05:10
Core Insights - Huawei announced a partnership with Insta360 to integrate their app into Huawei's smartwatches, allowing users to control Insta360 cameras directly from the watches [1][10] - The collaboration aims to enhance the user experience for sports enthusiasts by introducing gesture control and a customizable dashboard feature [3][5] Group 1: Partnership Details - The partnership marks Insta360 as a key player in Huawei's HarmonyOS ecosystem, enabling seamless control of the entire range of Insta360 cameras [1][10] - Users can utilize gesture controls to operate cameras during extreme sports, enhancing convenience and usability [5][9] Group 2: Innovative Features - The gesture control feature allows users to trigger camera functions with simple hand gestures, making it particularly useful in activities like skiing and skydiving [5][7] - The digital dashboard feature integrates professional sports data into video content, providing a richer narrative experience by displaying metrics like pace, altitude, and heart rate alongside video footage [7][9] Group 3: Market Positioning - Insta360 is recognized for its high compatibility and functionality across various sports scenarios, positioning itself as a leading brand in the smart imaging sector [9][10] - Huawei's strong presence in the wearable technology market, with its smartwatches achieving the highest global shipment volume in the first half of 2025, complements Insta360's capabilities [10]
身价200亿!曾破译周鸿祎手机的“技术帝”
2 1 Shi Ji Jing Ji Bao Dao· 2025-06-12 08:04
Core Viewpoint - Insta360, a Chinese competitor to GoPro, has recently gone public on the STAR Market with a market capitalization exceeding 70 billion yuan, highlighting the rise of innovative technology companies in China [2][3]. Company Overview - Founded by Liu Jingkang in 2015, Insta360 focuses on VR and panoramic cameras, establishing itself in Shenzhen to leverage a mature supply chain [2]. - The company launched its first product, the Nano panoramic camera, in 2016, which quickly became a bestseller due to its compatibility with Apple devices and social media integration [2]. Market Position - Insta360 has become a leader in the panoramic camera market, with 80% of global sales attributed to the company, indicating its dominant position [3]. - The company's revenue is projected to grow from 2 billion yuan in 2022 to 5.6 billion yuan in 2024, with nearly 80% of sales coming from overseas markets [3]. Product Popularity - Insta360's products, including the ONE X and X series, have gained popularity among content creators, cyclists, and winter sports enthusiasts, becoming essential tools for capturing immersive experiences [2][3].