Core Insights - Tabo Sports has announced a partnership with Ciele Athletics, a high-performance running brand founded in Montreal, Canada, in 2014 by Jeremy Bresnen and Mike Giles [1][4] - Ciele Athletics initially focused on hats but has expanded its product range to include t-shirts, vests, shorts, and jackets, with hats remaining its core product [3][5] - The brand's flagship product, the GOCap, features lightweight breathable mesh, soft brims, UPF+40 UV protection, and reflective details, making it a convenient and safe option for runners [3][4] Company Strategy - Tabo Sports will serve as the exclusive operational partner for Ciele Athletics in China, handling brand communication, market promotion, channel sales, and consumer operations [4][5] - Ciele Athletics plans to launch an official online flagship store in China and develop offline channels, addressing its relative absence in the Chinese market [4][5] - This partnership follows Tabo's previous collaboration with SOAR, indicating a strategic focus on the running segment, which includes brands like HOKA and SOAR [4][5] Market Positioning - Ciele Athletics targets North America as its primary market, followed by Europe, Japan, Australia, and New Zealand, with Tabo's entry expected to enhance its presence in China [4] - The price range for Ciele Athletics' running vests is between $60 and $120 (approximately 430 to 860 RMB), slightly lower than SOAR's offerings, with a design focus on simplicity and fabric technology [5] - The growing interest in niche outdoor brands in China presents an opportunity for Tabo to leverage its channels and brand operations for mutual benefits with brand partners [4][5]