Core Viewpoint - Toyota is set to unveil its new GR brand, which signifies a new era of high-performance vehicles, with the GR GT supercar being a key highlight of this transition [5][6][12]. Group 1: GR Brand and GR GT Supercar - The GR brand, originating from Toyota's Gazoo Racing division, aims to infuse performance into Toyota's lineup, with models like the GR Corolla and the upcoming GR-Sport RAV4 [7][9]. - The GR GT supercar is expected to be officially launched online on December 5 and will make its physical debut at the Tokyo Auto Salon from January 9 to 11, 2026 [12][23]. - The GR GT will feature a new twin-turbo V8 engine integrated with an electrification system, focusing on performance rather than fuel efficiency [17][18]. Group 2: Technical Specifications and Performance - The GR GT's racing version is projected to produce between 500-600 horsepower, while the road version is expected to reach nearly 700 horsepower, competing with models like the Aston Martin Vantage S [20][21]. - Toyota's strategy includes a "multi-path" approach to performance, maintaining the potential of internal combustion engines while exploring hybrid technologies [20][21]. Group 3: Market Challenges and Sales Strategy - The GR GT's success in the U.S. market faces challenges due to complex dealership laws and the need for a dedicated retail network [30][31]. - Toyota's vision includes establishing GR as an independent brand, but the limited production of the GR GT may hinder the profitability of this model [33][34]. - The historical context of the Lexus LFA's limited production raises concerns about the viability of a standalone GR dealership network [34][35]. Group 4: Future Prospects and Expansion - Beyond the GR GT, Toyota is planning to expand its performance lineup with models like the FT-Se concept car and a potential revival of the Celica nameplate [52][53][54]. - The upcoming Tokyo Auto Salon may showcase not just the GR GT but also signify a broader revival of Toyota's performance heritage [55].