Core Insights - The article emphasizes the importance of exploring new business models and consumer scenarios to remain competitive in the market and achieve sustainable development in commerce [1] Group 1: Transformation and Development - HanKouBei Group has transformed from a barren land into a well-known commercial logistics platform over 18 years, evolving from a wholesale mall to a smart commerce city [1] - The HanKouBei International Trade City spans 6 million square meters and includes 30 major specialized markets, showcasing a wide variety of products [2] - The group faced challenges from e-commerce and new retail models, prompting a shift from traditional wholesale to a more integrated online and offline approach [2] Group 2: Innovative Strategies - HanKouBei Group has implemented a four-dimensional strategy focusing on "first-store economy, leading industry chains, gathering new consumer brands, and upgrading scenarios" to enhance commercial aggregation effects [2] - The brand clothing city has transitioned from a "shelf display" model to a "lifestyle proposal space," offering consumers not just products but also experiential activities [3] - The group has developed a live-streaming e-commerce model, with over 2,800 merchants and more than 1,000 live broadcasts daily, aiming for a total transaction volume exceeding 200 billion yuan in 2024 [3] Group 3: Supply Chain Development - Hubei Huafang Supply Chain Co., leveraging HanKouBei's platform, aims to enhance the textile and apparel industry's competitiveness through a digital supply chain platform [5] - The platform utilizes big data, blockchain, and AI to facilitate resource sharing and improve efficiency across the textile supply chain [5] - HanKouBei has established multiple digital supply chains, including "Flower Chain" and "Seafood Chain," achieving significant transaction volumes [6] Group 4: Support for Merchants - HanKouBei Group's operational philosophy focuses on providing comprehensive support and services to merchants, enhancing their competitiveness through training and industry exhibitions [7] - The group has created a virtuous cycle of "merchant growth - industry upgrading - market prosperity," fostering a symbiotic relationship among government, enterprises, and merchants [7] - The international vision of the group is strengthened through cross-border trade initiatives and logistics improvements, supporting the development of cross-border e-commerce [7][8] Group 5: Future Aspirations - HanKouBei Group aims to contribute to the innovation of traditional commerce models and the economic development of Wuhan and the construction of an international supply chain hub [9]