Core Viewpoint - Samsung Electronics is considering a dual-supplier model for the upcoming Galaxy A57, involving both Samsung Display and TCL Huaxing for OLED screens, to enhance competitiveness and manage costs [1][3][4] Group 1: Supplier Strategy - Samsung is likely to rely more on Samsung Display for OLED supply, given the high demand for the Galaxy A series, which is a hot-selling model [1] - The dual-supplier approach aims to mitigate potential supply shortages and ensure a steady supply of OLED screens for both Galaxy A57 and Galaxy S FE models [1][4] - TCL Huaxing is expected to provide OLED screens at a lower price, which could help Samsung control costs while adopting flexible OLED technology [4][6] Group 2: Product Development - Starting with the Galaxy A57, Samsung plans to replace rigid OLED panels with flexible OLED panels, which offer greater design flexibility but come with higher manufacturing costs [3][4] - The adoption of flexible OLED technology is seen as a way for Samsung to enhance its competitiveness in the mid-range smartphone market, especially as Chinese manufacturers are already using flexible OLED in lower-priced models [3][6] Group 3: Market Dynamics - The increasing competition in the global smartphone market and rising component costs are prompting Samsung to reassess its OLED supply strategy [6][7] - Chinese manufacturers like BOE and TCL Huaxing have improved their technology and production capacity, posing a significant challenge to Samsung Display's market dominance [7] - The shift towards Chinese suppliers for OLED panels may provide Samsung with cost advantages, but it also indicates a potential erosion of its competitive edge in the panel industry [7]

Core Viewpoint - TCL Huaxing (CSOT) is expected to supply OLED panels for Samsung Electronics' Galaxy A57, marking a shift from Samsung Display's exclusive supply for the A5 series [1][5]. Group 1: Supply Chain Dynamics - Samsung Electronics is considering a dual-supplier model for the Galaxy A57, involving both Samsung Display and TCL Huaxing, to enhance product specifications and control costs [3][8]. - The OLED panels for the Galaxy A57 are likely to be used in both the Galaxy A57 and Galaxy S FE models, with preparations underway by multiple suppliers to provide components to TCL Huaxing [3][7]. Group 2: Product Specifications - Samsung plans to transition from rigid OLED to flexible OLED for the Galaxy A57, which allows for greater design flexibility and reduced bezel size, although the production process is more complex and costly [4][8]. - The goal is to implement flexible OLED technology while minimizing cost increases, especially in light of rising prices for memory semiconductors and other components [4][8]. Group 3: Market Impact - The Galaxy A5 series is a significant mid-range product for Samsung, with a projected total shipment of approximately 20 million units for the A series, including around 10 million units for the A57 [9]. - Securing supply orders for the A5 series is crucial for component suppliers, as it can significantly impact the distribution of fixed costs [9].