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欧莱雅巨变
3 6 Ke· 2025-09-26 00:10
Core Insights - L'Oréal is undergoing significant executive changes aimed at strengthening its leadership in key markets, particularly the U.S. and Asia-Pacific, to sustain business growth and enhance digital transformation [1][3][26] Group 1: Executive Changes - L'Oréal announced multiple personnel changes within its executive committee, effective January 1, 2026, with transitions starting from October 1, 2025 [1][4] - The adjustments involve six key positions, primarily through internal promotions or cross-assignments, affecting regions such as North America, Europe, and Hong Kong [4][15] - David Greenberg has been appointed as the new Chairman of L'Oréal USA, emphasizing the importance of the U.S. market for future growth [7][10] Group 2: Market Focus - The company aims to enhance its leadership in the U.S. market through a dual management structure, with Greenberg collaborating with the CEO of L'Oréal USA [7][10] - L'Oréal is also focusing on expanding its travel retail business in the Asia-Pacific region, with Eva Yu appointed as the new Travel Retail President [19][21] Group 3: Performance Context - L'Oréal's sales for the first half of 2025 reached €22.473 billion (approximately ¥186.46 billion), showing a slight year-on-year increase of 1.6% [22][30] - The North American market, however, has shown slow growth, with a year-on-year increase of only 0.4%, indicating potential challenges in this key region [23][26] Group 4: Industry Trends - The executive reshuffling at L'Oréal reflects a broader trend in the beauty industry, with other major companies like Estée Lauder and Shiseido also announcing significant personnel changes amid ongoing market pressures [30]