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「机器人+」实探宇树机器人全国首店!店内只有四款产品出售,CMO称消费者实地体验最重要
Hua Xia Shi Bao· 2025-12-31 12:12
Group 1 - The core idea of the article is that Yushu Technology has opened its first offline store in Beijing, aiming to make robots more accessible and relatable to the general public, moving from curiosity to familiarity [2][3]. - The store is strategically located in JD MALL, highlighting JD's significant investment in promoting Yushu Technology's brand and products [3]. - Yushu Technology has previously collaborated with JD, successfully selling out its G1 humanoid and H1 industrial robots shortly after their launch on JD's platform [3]. Group 2 - The store currently offers four robot models: two robotic dogs (Go2 Air priced at 10,497 yuan and Go2 Pro at 19,999 yuan) and two humanoid robots (G1 starting at 85,000 yuan after discounts) [4]. - The opening event featured performances by the robots, attracting a diverse crowd, including families and technology enthusiasts, emphasizing the goal of enhancing public interaction with robots [4][5]. - The primary objective of the store is not immediate sales but to increase public exposure to robots and improve acceptance of robotic technology [5]. Group 3 - The offline store aims to address the high trust barrier associated with expensive consumer products by providing hands-on experiences that can convert interest into purchase decisions [6]. - Industry experts note that while the initiative is promising, it faces challenges such as high costs and the difficulty of converting foot traffic into actual sales, especially given the high price points of the products [6]. - Other companies in the industry are also exploring ways to enhance consumer engagement and reduce barriers to entry, such as launching application stores for easier robot operation [7].