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Will DECK's Soaring International Sales Redefine Its Growth Strategy?
ZACKSยท 2025-07-28 14:41
Core Insights - Deckers Outdoor Corporation's international business is a key growth driver, with international sales increasing by 49.7% year-over-year to $463.3 million in Q1 of fiscal 2026, significantly outperforming U.S. sales [1][9] - HOKA and UGG brands are contributing to this growth, with HOKA's international wholesale revenues rising by 30% year-over-year, particularly in EMEA and APAC regions [2][9] - UGG experienced a 19% revenue increase, driven by successful product launches and marketing initiatives in EMEA and China [4][9] International Performance - HOKA's flagship models, Bondi and Clifton, saw volumes double year-over-year in China, while the new Arahi 8 exceeded expectations [3] - HOKA's global campaign "Together We Fly Higher" aims to strengthen brand connection and has expanded its retail presence to 48 stores globally [3] - UGG's 365 initiative has been successful globally, with popular styles like the Goldenstar Glide and Lowmel driving sales [4] Future Outlook - Deckers anticipates continued international growth, supported by premium products, expanding retail presence, and regional marketing investments [5] - The company is well-positioned for sustainable international expansion through fiscal 2026 and beyond [5] Financial Performance - Deckers' shares have declined by 42.5% year-to-date, compared to an 8.2% decline in the industry [6] - The forward price-to-earnings ratio for Deckers is 18.47X, slightly below the industry average of 18.56X [7] Earnings Estimates - The Zacks Consensus Estimate for Deckers' fiscal 2026 earnings indicates a year-over-year decline of 2.7%, while fiscal 2027 estimates show an increase of 8.6% [11]