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DECK's Sustained Brand Strength From UGG & HOKA Drives Growth Momentum
ZACKS· 2026-02-23 17:15
Core Insights - Deckers Outdoor Corporation (DECK) is reinforcing its leadership in the global footwear market through strong brand positioning of UGG and HOKA, focusing on premium brand elevation and balanced growth across direct-to-consumer (DTC) and wholesale channels [1] Financial Performance - UGG achieved record third-quarter fiscal 2026 revenues of $1.31 billion, a 4.9% year-over-year increase, with balanced growth across DTC and wholesale channels [2] - HOKA generated revenues of $628.9 million, reflecting an 18.5% year-over-year growth, with DTC rising 19% and wholesale up 18% [3] - Deckers raised its fiscal 2026 revenue outlook to $5.4-$5.425 billion, anticipating a gross margin of 57% and EPS of $6.80-$6.85, indicating confidence in sustained brand momentum [5] Market Position and Strategy - HOKA expanded its market share in the performance running category and maintained strong wholesale sell-through rates, with significant growth opportunities in international markets, particularly Europe and China [4] - The revamped HOKA membership program has contributed to higher revenue per consumer and increased multi-category purchases, reinforcing the brand's premium positioning [3] Valuation and Stock Performance - Deckers' shares have gained 14.5% year to date, outperforming the industry's growth of 8.9% [6] - DECK trades at a forward price-to-earnings ratio of 16.31X, below the industry's average of 19.36X, with a Value Score of A [7] Earnings Estimates - The Zacks Consensus Estimate for Deckers' current fiscal-year sales and EPS implies growth of 8.9% and 8.7%, respectively, from the previous year [11] - For the next fiscal year, the consensus estimate indicates a 7.5% rise in sales and 6.4% growth in earnings, with EPS estimates improving over the past 30 days [11][12]
Will DECK's Soaring International Sales Redefine Its Growth Strategy?
ZACKS· 2025-07-28 14:41
Core Insights - Deckers Outdoor Corporation's international business is a key growth driver, with international sales increasing by 49.7% year-over-year to $463.3 million in Q1 of fiscal 2026, significantly outperforming U.S. sales [1][9] - HOKA and UGG brands are contributing to this growth, with HOKA's international wholesale revenues rising by 30% year-over-year, particularly in EMEA and APAC regions [2][9] - UGG experienced a 19% revenue increase, driven by successful product launches and marketing initiatives in EMEA and China [4][9] International Performance - HOKA's flagship models, Bondi and Clifton, saw volumes double year-over-year in China, while the new Arahi 8 exceeded expectations [3] - HOKA's global campaign "Together We Fly Higher" aims to strengthen brand connection and has expanded its retail presence to 48 stores globally [3] - UGG's 365 initiative has been successful globally, with popular styles like the Goldenstar Glide and Lowmel driving sales [4] Future Outlook - Deckers anticipates continued international growth, supported by premium products, expanding retail presence, and regional marketing investments [5] - The company is well-positioned for sustainable international expansion through fiscal 2026 and beyond [5] Financial Performance - Deckers' shares have declined by 42.5% year-to-date, compared to an 8.2% decline in the industry [6] - The forward price-to-earnings ratio for Deckers is 18.47X, slightly below the industry average of 18.56X [7] Earnings Estimates - The Zacks Consensus Estimate for Deckers' fiscal 2026 earnings indicates a year-over-year decline of 2.7%, while fiscal 2027 estimates show an increase of 8.6% [11]