Core Insights - The price increase of the Redmi K90 series is primarily attributed to the surge in memory chip prices, which has raised the overall cost of smartphones [1][3] - The base model of the Redmi K90 series is priced at 2599 yuan, an increase of 100 yuan compared to the previous Redmi K80 series [1] - Xiaomi has responded to market demand by reducing the price of the 12GB RAM + 512GB storage version by 300 yuan for the first month, making it 2899 yuan [3] Pricing Strategy - The Redmi K90 series aims to maintain its position as a budget-friendly option, but the price hike has led to dissatisfaction among consumers [1] - Xiaomi's pricing strategy includes a promotional price reduction for the higher storage variant, which may be a marketing tactic to encourage consumers to opt for the more expensive model [3] Market Dynamics - The increase in memory chip prices is linked to the booming AI industry, which has heightened demand for high-performance chips, affecting the supply of other types of memory [3] - The current market environment for memory chips is characterized by a supply-demand imbalance, with prices recovering after a period of low pricing [3]