Investment Rating - The report does not provide a specific investment rating for the company [1]. Core Insights - The company, HLA, is deepening its collaboration with Adidas to build a "Sports+" ecosystem, moving beyond traditional commercial partnerships to enhance brand empowerment and channel synergy [2]. - HLA's main brand is showing steady growth, with a total of 5,723 stores as of mid-2025, and a positive revenue growth trend observed in the first three quarters of 2025 [3]. - The company is expanding its overseas presence, with 111 international stores, and is actively exploring new markets in Central Asia, the Middle East, and Africa [3]. - HLA's partnership with Adidas is expected to strengthen its brand influence and channel competitiveness, creating a dual-driven growth model of a stable core business and emerging growth points [3]. Financial Summary - Total revenue for 2024 is projected at 20,957 million yuan, with a year-on-year growth rate of -2.7%. Revenue is expected to increase to 22,425 million yuan in 2025, reflecting a growth rate of 7.0% [4]. - The net profit attributable to the parent company is forecasted to be 2,334 million yuan in 2025, with a year-on-year growth of 8.1% [4]. - Earnings per share (EPS) is expected to rise from 0.45 yuan in 2024 to 0.49 yuan in 2025 [4]. - The price-to-earnings (P/E) ratio is projected to decrease from 13.73 in 2024 to 12.70 in 2025 [4].