Core Insights - The article discusses the evolution of Chinese brands from merely selling products to establishing a strong brand identity in the global market, particularly in the fashion and streetwear sectors [2] - It highlights the challenges faced by Chinese original brands in gaining visibility and premium pricing in international markets, despite China's significant role in global manufacturing [2][3] Market Background - The global streetwear and fashion market is in a phase of continuous expansion, with projections indicating it will reach several hundred billion dollars by 2024 [3] - North America remains a competitive and influential region for brand development, but there are structural issues, such as the low penetration of Chinese designer brands in overseas markets [3] - The bottleneck is identified as being in branding and efficiency rather than manufacturing capabilities [3] Company Overview - Cosmic Talenter, led by entrepreneur Yu Shiyu, aims to address these challenges through a platform-based approach, utilizing AI to reduce systemic costs for Chinese fashion brands entering global markets [3][6] - The company launched its core platform, PSYLOS1, in Toronto in 2022, focusing on mid-to-high-end fashion brands and achieving a customer average order value exceeding $200 [7] Business Structure - The company operates with a three-tier business structure: 1. **PSYLOS1**: A global platform for fashion brands, helping them launch and scale in overseas markets with AI-driven trend analysis and content generation [7] 2. **Globalization Empowerment**: Providing systematic support for established brands with annual sales exceeding $500 million, enhancing brand positioning and premium pricing [10] 3. **HOOOD**: An internal innovation platform exploring interactive and community-driven shopping experiences, focusing on user engagement [11] AI Integration - AI is embedded as a core organizational capability rather than a standalone tool, aiding in trend analysis, product selection, and content creation [13][15] - The value of AI is emphasized as enabling teams to focus more on judgment and creativity rather than merely operational tasks [15] Ecosystem Development - Cosmic Talenter is building a comprehensive ecosystem through resource integration, strategic investments, and a diverse expert team with extensive experience in brand operations and capital management [18] - The business model combines platform services, brand collaborations, and innovative ventures, with a focus on long-term stability rather than short-term growth [18] Industry Significance - The company's efforts aim to provide a sustainable growth system for Chinese fashion brands, shifting competition from supply chain efficiency to cultural expression and technological foundation [19] - The exploration of new pathways for Chinese brands to establish themselves in high-end global markets is seen as a critical endeavor [20]