Core Viewpoint - The article discusses the rise and fall of Haomo Zhixing, a subsidiary of Great Wall Motors, highlighting its initial promise and subsequent failures due to internal conflicts, management issues, and technological missteps [3][6][60]. Group 1: Company Background - Haomo Zhixing was established on November 29, 2019, as part of Great Wall Motors, with its actual control held by Chairman Wei Jianjun, who owns approximately 37% of the shares [8]. - The company aimed to become a global parts supplier, allowing Great Wall Motors to focus on vehicle manufacturing, inspired by the operational models of global automotive giants [8][12]. - Initially, Haomo Zhixing experienced rapid growth, with Great Wall Motors achieving a sales volume of 1.1116 million vehicles in 2020, marking a 4.8% year-on-year increase [9]. Group 2: Strategic Initiatives - In 2020, Great Wall Motors launched its "331" strategy for intelligent driving, aiming to become a leader in the autonomous driving sector within three years [9][12]. - The company planned to achieve L3 autonomous driving capabilities and the first deployment of laser radar in 2021, further enhancing its technological ambitions [12]. - By December 2021, Haomo Zhixing secured nearly 1 billion yuan in Series A funding from various investors, indicating strong initial market confidence [18]. Group 3: Challenges and Failures - Internal management issues became apparent when a whistleblower reported recruitment violations and a lack of collaboration between teams in Beijing, Shanghai, and Baoding, leading to a loss of trust from Great Wall Motors [4][6]. - Haomo Zhixing faced repeated failures to deliver on promises, including the inability to launch its city NOA (Navigation on Autopilot) system as scheduled, which was attributed to internal chaos and poor technical direction [32][46]. - The company's dual leadership structure, with both a chairman and CEO making decisions without a CTO, led to confusion and inefficiencies, ultimately hindering its technological progress [32][36]. Group 4: Market Position and Future Prospects - By the end of 2023, Great Wall Motors began collaborating with other companies like Yuanrong and Zhuoyu for advanced driving projects, effectively sidelining Haomo Zhixing [49][50]. - Despite having opportunities for an IPO in 2023, the process was halted due to external shareholders' concerns over market conditions and valuation expectations [51][52]. - As of late 2024, Haomo Zhixing's operations were severely impacted, leading to a freeze on its bank accounts and uncertainty for its employees, reflecting a significant decline from its initial promise [54][58].