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智驾行业进入淘汰赛,毫末智行绝不是最后一个
3 6 Ke· 2025-11-27 08:43
Core Viewpoint - The decline of Haomo Zhixing, a prominent player in the intelligent driving sector, highlights the harsh realities of market competition and the consequences of insufficient technological capabilities [4][31][34] Company Overview - Haomo Zhixing, once valued over $1 billion and backed by Great Wall Motors, has faced significant operational challenges, culminating in a company-wide shutdown [4][6][31] - The company has seen a drastic reduction in workforce, from over 600 employees at its peak to fewer than 300, alongside unpaid year-end bonuses [8][10] Operational Challenges - A recent notice indicated that all employees were to stop working, with no clear timeline for resumption, reflecting the company's dire situation [4][6] - The company has struggled with product performance and failed to keep pace with competitors in the intelligent driving market, leading to its current state of inactivity [6][10][31] Market Position and Competition - The intelligent driving industry is characterized by fierce competition, with many companies rapidly advancing their technologies, leaving Haomo Zhixing behind [6][14][34] - Haomo Zhixing's reliance on high-precision mapping has hindered its ability to adapt to the industry's shift towards lighter mapping and perception-based technologies [17][34] Financial Backing and Investment - The company has undergone several funding rounds, raising nearly 2 billion RMB, but these efforts have not been sufficient to reverse its declining fortunes [19][34] - Despite securing investments, the lack of a diverse customer base, primarily relying on Great Wall Motors, has limited its growth potential [21][24] Future Outlook - The company's inability to innovate and respond to market demands has led to its downfall, serving as a cautionary tale for other intelligent driving suppliers [31][34] - The intelligent driving sector is expected to continue evolving, with many companies moving towards self-developed systems, further marginalizing third-party suppliers like Haomo Zhixing [32][34]