Core Insights - The article discusses the investment strategy based on dividend yields, particularly focusing on stocks that currently yield above their historical averages, indicating potential investment opportunities [3][5]. Group 1: Investment Strategy - Stocks with a dividend yield above their historical average may indicate either a recent dividend increase or a drop in stock price, suggesting a potential bargain [3]. - The late Geraldine Weiss popularized this investment approach, emphasizing that "Dividends Don't Lie" [3]. Group 2: Stock Analysis - **EOG Resources**: The company produces over one million barrels of oil annually, with a current dividend yield of 3.7%, up from a historical average of 1.8%. The dividend payout increased from $1.01 per share in 2019 to $3.77 in the past four quarters [7]. - **Molson Coors**: This brewer has a current dividend yield of 4%, higher than its historical average of 2.5%. The stock has lost nearly 50% of its value over the past decade, prompting diversification efforts into hard cider, seltzer, and energy drinks [8][9]. - **Novo Nordisk**: Known for diabetes medications, the stock's yield is currently 3.3%, above its ten-year median of 1.9%. The company has a net profit margin exceeding 35% and a return on equity of about 81%, with the stock trading at approximately 14 times earnings [10][11]. - **Interparfums**: This company has a current dividend yield of 3.2%, up from a historical average of 1.7%. Despite a decline in stock price from about $158 five years ago to around $96, the company reported a 7% increase in sales and a 17% increase in earnings over the past year [12][13].

Investment Rating - The report indicates a negative trend in the total alcoholic beverage market, with a decline of -3.9% in sales for the two weeks ending May 31, 2025, compared to previous periods [1]. Core Insights - The total alcoholic beverage market is experiencing continued pressure on volumes, with a worsening trend of -5.9% in volume sales against a slight pricing growth of +2.2% [1]. - The beer category specifically saw a decline of -4.2% in sales, with volume down -5.8% and pricing growth remaining flat at +1.5% [2]. - The FMB (Flavored Malt Beverages) category faced a significant decline of -8.0% in sales, with hard seltzer sales down -10.5% [3]. - Spirit-based RTD (Ready-to-Drink) sales showed some growth at +12.8%, while wine-based RTD sales increased by +32.5% [6]. Summary by Category Total Alcoholic Beverage Market - Total U.S. market sales reached $73.699 billion, with a year-over-year decline of -3.9% in dollar sales and -5.9% in volume [7]. Beer Category - The beer category accounted for $38.656 billion, with a sales decline of -4.2% and volume down -5.8% [7]. - Notable brands like Bud Light experienced a significant sales drop of -10.8% year-over-year [2]. FMB and Hard Seltzer - The FMB category saw a decline of -8.0%, while hard seltzer sales decreased by -10.5% [3]. - Brands like Truly faced a substantial decline of -21.2% in sales [3]. Spirits and RTD - Spirit-based RTD sales increased by +12.8%, while wine-based RTD sales grew by +32.5% [6]. Promotional Spending - Total U.S. market promotional spending across alcoholic categories was 23.9%, remaining below 2019 levels [9].