Core Viewpoint - The launch of BMW's first mass-produced new generation model, the BMW iX3, is set to redefine perceptions of electric driving pleasure and address the evolving demands of the Chinese market [1][14]. Group 1: Product Development and Design - The BMW iX3 is developed with a new platform, architecture, and technology cluster, marking a strategic shift in BMW's approach to electric vehicles, moving away from traditional oil-to-electric conversions [2]. - The design of the iX3 was led by a Chinese team, which conducted over 1,200 one-on-one user research sessions totaling more than 4,700 hours, optimizing over 100 functional details [1][4]. - The iX3 features a "Heart of Joy" driving control system that integrates the powertrain and chassis control, with a response time of just 1 millisecond, significantly enhancing driving dynamics [2]. Group 2: Smart Technology and User Experience - The iX3 incorporates a smart cockpit powered by the HarmonyOS ecosystem, developed in collaboration with Huawei, enabling comprehensive vehicle-home connectivity [5][6]. - The vehicle will feature a revolutionary PHUD (Projected Head-Up Display) system, which projects information onto the windshield, enhancing the driving experience with a wide field of view and high image quality [6][7]. - BMW is collaborating with local suppliers for intelligent driving solutions, aiming for a safe and user-friendly experience, with plans to implement L3-level autonomous driving capabilities [9][11]. Group 3: Battery and Charging Infrastructure - The iX3 utilizes a jointly developed cylindrical battery with CATL and Eve Energy, supporting an 800V high-voltage platform for improved range, fast charging, and safety [11]. - The maximum range of the iX3 is projected to reach 900 kilometers (CLTC), with plans to establish a charging network of at least 1,000 supercharging stations and 7,000 supercharging piles in China by 2026 [13]. Group 4: Market Positioning and Future Outlook - The introduction of the iX3 signifies a new era for BMW's electric vehicles, with a focus on advanced technology and luxury, positioning it competitively against emerging electric vehicle brands [14].

Core Insights - The automotive industry is experiencing intense competition in the field of intelligent driving solutions, with BMW redefining smart driving through its new generation models that focus on interaction, control, and driving assistance as a holistic solution [1][2][4] Group 1: Intelligent Driving Vision - BMW's new generation models embody the company's vision for intelligent mobility, emphasizing the seamless collaboration of smart interaction, control, and driving assistance to enhance the driver's experience [2][4] - The concept of "BOOST" and "EASE" introduced by BMW aims to provide an ultimate driving experience while reducing the burden of driving through advanced assistance systems [2][4] Group 2: User Insights and Data Utilization - The development of BMW's holistic solutions is based on deep user insights derived from nearly 30 million global car owners' driving data, including over 7 million from China [4] - This data encompasses the evolution of driving assistance systems and infotainment systems, which informs the design and development of new generation products [4] Group 3: Technological Innovations - The new generation models feature a next-generation intelligent electronic architecture, with four high-performance computers acting as the "super brain" responsible for core user functions [5][9] - The "Driving Control Super Brain" is developed in-house by BMW, integrating power and chassis control for efficient management of core functionalities [5][9] - The "Intelligent Driving Assistance Super Brain" consolidates previously dispersed functions into a single high-performance unit, enhancing computational power by 20 times compared to previous generations [8][9] Group 4: User Experience and Interaction - BMW's innovative interaction design, including the panoramic iDrive, is essential for a safe and enjoyable driving experience, creating a unique human-machine interaction that prioritizes the driver's needs [7][9] - The new generation models represent a significant leap in design, technology, and philosophy for the BMW brand, featuring a new design language and advanced digital experiences [7][9]

近日，2025宝马集团中国创新日在宝马集团（以下简称"宝马"）北京研发中心举行。宝马中国团队展示 了"新世代"智能座舱、智能驾控和AI融合的跨越式进化，以及聚焦核心优势、同频中国科技力量的创新 策略。 新世代是注入宝马全新基因的新一代产品。全新一代电子电气架构搭配高速数据传输，在此基础上搭建 了全车数字化神经系统，和整合核心用户功能的4台高性能"超级大脑"。集成算力提升20倍，支持AI用 户体验和场景。 此次宝马中国创新日首次对外深度展示了两大核心智能技术集群——开创性智能座舱和驾控超级大脑 Heart of Joy，代表了宝马聚焦核心优势领域差异化创新路线。同时，通过以AI赋能用户体验，并携手中 国头部科技企业深度合作，宝马在数字智能前沿领域的创新始终与中国同频，更充分响应中国用户的需 求和偏好。 宝马集团大中华区总裁兼首席执行官高翔表示："作为一家综合性科技公司，宝马始终站在创新的前 沿。新世代是宝马面向未来所打造的创新技术集大成之作，诠释了宝马与众不同的创新理念。聚焦三大 维度，宝马将持续投资核心领域，积极拥抱人工智能，不断携手科技伙伴开放创新，实现驾驶乐趣的飞 跃。" 新世代超感智能座舱以划时代人机交 ...