Core Viewpoint - Heineken N.V. has appointed Alex Carreteiro as Regional President Americas, effective March 1, 2026, succeeding Marc Busain, who left the company on October 1, 2025 [1][5]. Group 1: Appointment Details - Alex Carreteiro joins Heineken from PepsiCo, where he was the CEO of PepsiCo Brazil & South Cone Foods, overseeing 16,000 employees and 10 factories across multiple countries [2]. - Under Carreteiro's leadership, PepsiCo's Brazil business doubled in size and was recognized as PepsiCo's Global Business Unit of the Year in 2024 [2]. Group 2: Professional Background - Carreteiro has nearly two decades of experience at Nestlé, holding senior roles in General Management, Sales, and Finance across Europe and the Americas [3]. - His last position at Nestlé was Vice President of North America, and he also served as CEO of the Latin Caribbean region and Managing Director of Nestlé Waters Brazil and Portugal [3]. Group 3: Expertise and Leadership Style - Carreteiro brings extensive expertise in beverages and food, with a strong track record in M&A and post-merger integration [4]. - He is known for building high-performing, diverse teams and has demonstrated commercial excellence by establishing trust-based relationships with trade partners [4]. Group 4: Strategic Importance - Dolf van den Brink, CEO and Chairman of the Executive Board, emphasized that Carreteiro's appointment aligns with Heineken's ambition to accelerate growth and transformation in the Americas, which is critical to the company's long-term EverGreen strategy [5].

Core Points - HEINEKEN's partnership with the Champions League will end in August 2027 after 30 years, marking a strategic shift to focus on sponsorships that provide proportional value creation and return on investment [2][3] - The company remains committed to sports sponsorship, continuing its partnership with Formula 1 and has signed a global partnership with Premier Padel, which is recognized as the fastest growing sport worldwide [3] - HEINEKEN aims to maximize the remaining two years of the Champions League sponsorship to enhance brand association and is focused on investing in future opportunities that align with its pioneering mindset [4] Company Overview - HEINEKEN is a leading developer and marketer of premium and nonalcoholic beer and cider brands, with a portfolio of over 340 international, regional, local, and specialty products [5] - The company employs over 85,000 individuals and emphasizes innovation, long-term brand investment, disciplined sales execution, and focused cost management [5] - Sustainability is a core aspect of HEINEKEN's operations, integrated into its business model through the "Brew a Better World" initiative, and the company has a strong presence in both developed and developing markets [5]

Core Insights - HEINEKEN has launched its EverGreen 2030 strategy to accelerate growth in the beer category, which is expected to recover despite current challenges from COVID and inflation [1][2][3] - The beer category captures 42% of consumer spending on alcohol, indicating significant growth potential through innovation and technology [1][4] Growth Acceleration - The beer category is projected to grow volume by approximately 1% per annum, with HEINEKEN well-positioned to capitalize on this through its global footprint and strong presence in both developed and emerging markets [4][13] - HEINEKEN is focusing on 17 key growth markets and aims to strengthen its leadership in 50 markets where it already holds strong positions [4][5] Brand and Innovation Leadership - HEINEKEN is a leader in premium and non-alcoholic beer segments, with innovations like the next generation of 0.0 beer under the Heineken brand [5][12] - The company is expanding its brand portfolio and innovations in low and no-alcohol segments to meet evolving consumer trends [5][10] Productivity Enhancement - HEINEKEN achieved over €3 billion in gross savings under its previous strategy and aims for an additional €400-500 million in annual gross savings moving forward [6][9] - The company plans to double the size of HEINEKEN Business Services to enhance productivity and operational efficiency [7][8] Digital Transformation and Sustainability - HEINEKEN is investing over €1 billion in its Digital Backbone to transform operations across more than 70 markets [9][10] - The company is committed to sustainability, updating its water efficiency target to below 2.6hl/hl by 2030 and reaffirming its net zero carbon emissions goal by 2030 [13] Financial Ambitions - HEINEKEN expects mid-single-digit organic net revenue growth, with organic operating profit anticipated to outpace revenue growth [13] - The company aims for over 90% cash conversion and plans to incorporate Returns on Invested Capital (ROIC) into its management incentive framework [13]

Core Insights - HEINEKEN is reshaping its global head office as part of its new five-year strategy, EverGreen 2030, to enhance agility and focus on growth opportunities [1][5] - The strategy emphasizes accelerated digital transformation and the transition of roles to create a more connected organization [2][4] Digital Transformation - EverGreen 2030 places technology and agility at the core of HEINEKEN's growth plans, scaling the rollout of its Digital Backbone (DBB) across more than 70 markets [2] - DBB integrates over 40 digital platforms to simplify processes, unlock data potential, and enable faster innovation [2] Organizational Restructuring - HEINEKEN is evolving its organizational design by expanding HEINEKEN Business Services (HBS) to create global capability centers [3] - Starting in 2026, the Amsterdam head office will transition to a more focused strategic center, impacting approximately 400 roles, in addition to 200 roles already in transformation [4] Leadership Perspective - Dolf van den Brink, CEO of HEINEKEN, highlighted the need to accelerate digital transformation and focus on market success amid changing geopolitical and economic conditions [5] Future Outlook - The EverGreen 2030 strategy aims to position HEINEKEN as a stronger, more agile organization ready to unlock new growth opportunities [6]

Core Insights - HEINEKEN is expanding its Business Services network by establishing a new Centre in Hyderabad, India, which is expected to be operational by Q4 2025 [2][3] - This expansion is part of HEINEKEN's EVERGREEN strategy aimed at supporting long-term sustainable growth and maintaining competitiveness [3] Company Overview - HEINEKEN is recognized as the world's most international brewer, with a diverse portfolio of over 340 international, regional, local, and specialty beer and cider brands [4] - The company employs over 85,000 individuals and operates in more than 70 countries, focusing on innovation, long-term brand investment, and sustainability through its "Brew a Better World" initiative [4]

Core Insights - Heineken® is launching a campaign titled "Cheers to the Superstitious Fans" to celebrate football fans' matchday rituals and superstitions, highlighting the emotional connection fans have with the game [4][5][8] - A global survey commissioned by Heineken® reveals that 50% of football fans engage in specific rituals on game day, with 46% believing these rituals influence the match outcome [2][4] - The survey indicates that younger fans, particularly Gen Z and Millennials, are more likely to have pre-match rituals, with 67% of them participating compared to only 26% of fans over 55 [3][4] Survey Findings - The survey was conducted by Censuswide among 12,011 football fans across the UK, USA, Germany, Brazil, Portugal, and South Korea from April 1 to April 7, 2025 [9] - Brazilian fans lead in matchday superstitions, with 60% claiming to have such rituals, suggesting a cultural significance tied to their football success [4][6] Campaign Details - Heineken® has partnered with brand ambassadors Jill Scott and Virgil van Dijk to promote the campaign, emphasizing the passion and unique traditions of football fans [5][7] - The campaign aims to elevate fans' matchday experiences by recognizing their quirky rituals, such as wearing the same shirt (25%), sitting in the same spot (22%), and drinking the same beer (19%) [6][8] Company Background - Heineken® has over 30 years of sponsorship experience with the UEFA Champions League, reinforcing its commitment to football and fan engagement [5][8] - The company operates in more than 70 countries and employs over 85,000 people, maintaining a strong presence in both developed and developing markets [11]

Core Insights - Heineken N.V. is progressing with its €1.5 billion share buyback program, having reported details of the first €750 million tranche initiated on 12 February 2025 [1] Group 1: Share Buyback Program Details - From 14 April 2025 to 18 April 2025, Heineken repurchased a total of 42,011 shares at an average price of €75.85 [2] - During the same period, an additional 56,247 shares were repurchased from Heineken Holding N.V. [2] - As of 18 April 2025, a cumulative total of 1,224,705 shares have been repurchased under the program, amounting to €94,635,164 [2] Group 2: Regulatory and Communication Information - Heineken publishes weekly updates on the share buyback program on its investor relations website [3] - The press release complies with EU regulations regarding disclosure and reporting obligations for buyback programs [4] Group 3: Company Overview - Heineken is recognized as the world's most international brewer, with a diverse portfolio of over 340 beer and cider brands [5] - The company employs over 85,000 individuals and operates in more than 70 countries, focusing on sustainability and innovation [5]

Core Insights - Heineken N.V. has appointed Guillaume Duverdier as Regional President for Africa Middle East, effective July 1, 2025, succeeding Roland Pirmez who is retiring after 29 years with the company [1][4] Group 1: Leadership Transition - Guillaume Duverdier has a 25-year career with Heineken, having held various leadership roles across multiple countries including Tunisia, Egypt, Poland, Spain, and Mexico [2] - As Managing Director of Heineken México since January 2022, Duverdier significantly improved financial results and led strategic initiatives, including the expansion of the Six retail chain to 17,000 stores [3] - Under Duverdier's leadership, Heineken México became a top performer in sustainability, particularly in efficient water use [3] Group 2: Roland Pirmez's Contributions - Roland Pirmez has had a distinguished career at Heineken, beginning in Africa and later leading the company’s entry into the Russian market [5][6] - As Regional President for AME, Pirmez navigated significant challenges, including the COVID-19 pandemic and currency devaluations, while overseeing the acquisition of Distell and Namibia Breweries Limited [7] - His leadership resulted in the establishment of Heineken Beverages in Southern Africa and the announcement of a major brewery in the Gulf region [7][8] Group 3: Company Overview - Heineken is recognized as the world's most international brewer, with a diverse portfolio of over 340 beer and cider brands [10] - The company operates in more than 70 countries, emphasizing sustainability and innovation as core components of its business strategy [10]