HiTuneS8耳机

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调研速递|绿联科技接受嘉实基金等32家机构调研 透露多项业务关键数据与规划要点
Xin Lang Zheng Quan· 2025-09-07 10:57
Core Viewpoint - The company, Shenzhen Ugreen Technology Co., Ltd., has engaged with 32 institutions and 89 participants during a recent investor research event, highlighting its revenue distribution and overseas expansion strategies. Group 1: Revenue Insights - In the first half of the year, Ugreen's revenue from major domestic e-commerce platforms was as follows: Tmall generated 425 million yuan, accounting for 11.01% of main business revenue; JD.com generated 513 million yuan, accounting for 13.30% of main business revenue [1]. Group 2: Overseas Expansion Strategy - Ugreen has established a presence in Hong Kong, the United States, and Germany to enhance its overseas market penetration. The company plans to recruit management and sales talents with international experience and strong marketing skills, while also optimizing its compensation management system to attract and retain top talent [2]. Group 3: Historical Development - Founded in 2012, Ugreen began its brand development by entering major domestic e-commerce platforms like Tmall and JD.com. From 2013 to 2015, the company expanded globally by joining international platforms like Amazon and building offline distribution networks. Between 2016 and 2019, it focused on product design and supply chain enhancements. From 2020 to 2023, Ugreen deepened its brand strategy and localization efforts, and since 2024, it has continued to enhance brand localization and announced a global brand ambassador [3]. Group 4: Product Offering - Ugreen's NAS products cover a full range from entry-level to mid-to-high-end, with prices starting from around 1,000 yuan to several thousand yuan. The entry-level products are cost-effective and suitable for general users, while mid-to-high-end products cater to small businesses or individuals with higher data storage needs [4]. Group 5: Production Model - Ugreen has developed a dual-driven smart supply chain system comprising "outsourced finished product procurement + self-production." The company has strengthened its self-production capabilities through its subsidiaries, with self-production accounting for over 20% and outsourced production for about 70% in recent years [5]. Group 6: Audio and Video Product Highlights - Ugreen's audio and video product line includes various types of headphones and microphones. New products include the T6s×Xiaolong Green co-branded headphones with deep noise cancellation and high-resolution sound; the HiTune T6s headphones, which received a national A-level 52dB noise reduction certification; the HiTune Max6 headphones featuring AI real-time translation; the HiTune S7 headphones designed for sports with lightweight and waterproof features; and the HiTune S8 headphones that combine active noise cancellation with AI capabilities for a comfortable and interactive experience [6].