Core Insights - Huawei is launching a "Wheelchair Mode" for its active ring feature, aimed at enhancing accessibility for wheelchair users globally [1][3] - The company has achieved over 200 million cumulative global wearable shipments and ranked first in global wearable device shipments in the first half of this year [4] - Huawei's brand value has significantly increased, moving to 39th position in the 2025 Kantar BrandZ Top 100 Most Valuable Global Brands list [5] Product Innovation - The "Wheelchair Mode" will scientifically assess wheelchair users' activity by tracking wheelchair pushes, exercise duration, and calorie consumption [3] - Huawei emphasizes user-centric innovation, responding to diverse consumer expectations with products like smartphones, tablets, and wearable devices [8] Market Position - Huawei's continuous product innovation and rising market share demonstrate its ability to navigate global market challenges [5] - The company is focusing on wearable devices in the sports and health sector, with initiatives like the "Active Rings" themed activities in various global cities [9] Global Strategy - Huawei is committed to globalized innovation and industrial cooperation, collaborating with over 150 research institutions worldwide [10] - The company aims to provide comprehensive customer service, with support in over 30 languages and more than 3,000 customer service centers globally [11] Future Outlook - Huawei plans to maintain a consumer-centric approach, fostering connections with global users and local communities [12]

Investment Rating - The report assigns a "Buy" rating for Zepp Health, marking its first coverage [1]. Core Insights - The report highlights the growth potential of the global smartwatch market, projected to reach $47.94 billion in 2024, with a steady growth rate of 7.6% in 2025, 6.9% in 2026, and 13.2% in 2027 [7][14]. - Zepp Health is transitioning from an OEM to a brand, with its own brand Amazfit focusing on three main product lines: lifestyle, sports training, and outdoor exploration [7][58]. - The company has a competitive edge through self-developed core technologies, precise marketing strategies, and a strong price-performance ratio compared to competitors like Garmin [7][61]. Summary by Sections 1. Wearable Device Industry - The smartwatch market is experiencing stable growth, with major players like Apple, Huawei, Samsung, and Xiaomi holding a combined market share of 58% in 2024 [7][19]. - The report notes that the competitive landscape is shifting, with Apple’s market share expected to decline by 12.1 percentage points to 22% in 2024 [7][19]. 2. Company Overview - Zepp Health, formerly known as Huami, became a partner of Xiaomi in 2014 and is set to end this partnership in January 2025 [7][40]. - The company has optimized its product structure, leading to an increase in gross margin to 38.5% in 2024, up by 12.1 percentage points year-on-year [7][49]. 3. Company Advantages - Zepp Health's competitive advantages include self-researched core technologies, effective marketing strategies targeting emerging sports, and a significant price advantage over Garmin [7][61]. - The company’s R&D expense ratio is 25.3% in 2024, compared to Garmin's 15.8%, indicating a strong commitment to innovation [7][61]. 4. Financial Forecast and Investment Recommendations - Revenue projections for Zepp Health are $255 million in 2025, $359 million in 2026, and $492 million in 2027, with year-on-year growth rates of 39.8%, 40.6%, and 37.1% respectively [2][7]. - The report anticipates a return to profitability with net income expected to be $14 million in 2026 and $59 million in 2027 [2][7].