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Why Van Leeuwen Is Betting Big on Full Fat Ice Cream
Bloomberg Television· 2026-07-26 08:45
I learn more about the business being in the shops for two hours than looking at data for two weeks. Do you have something crunchy. Yeah, you know what we have that's crunchy.Either the Biscoff or feuilletine, which is a French crepe that's overcooked, so it gets crispy. The actual connection with humans handing them something, feeling that joy is the beautiful part of it. There you go.That's such a nice order. We started Van Leeuwen in 2008 in New York City off of an ice cream truck. We bought the truck of ...