业内分析指出，这些调整或与南航降本增效的战略密切相关。值得关注的是，渠道调整的同 时，南航在客舱服务端的另一项 " 成本改革 " 也正引发争议，近日南航部分航线更换的 " 超薄座椅 " 被乘客吐槽 " 硬如火车座 " ，公司回应称其为 " 符合行业趋势的轻薄型座 椅""不代表廉价，更不代表低端，与航司定位和票价水平无关。" 一边收缩第三方销售渠道，一边推进硬件 " 减配 " ，南航的连环动作背后，一定程度上折 射出航空业当下所面临的成本压力与转型困境——财报数据显示， 2020 年— 2024 年， 南航累计亏损 615.32 亿，尽管 2024 年亏损收窄，但仍未扭亏为盈。高企的航油成本、 激烈的市场竞争以及票价下滑，进一步挤压了其利润空间。 沙发变硬座？ 回应：大势所趋 近日，有多位乘坐南航航班的旅客在社交媒体上晒出照片，显示经济舱座椅靠背明显变薄， 有人甚至直接将其比作火车 " 硬座 " 。这一变化迅速登上热搜，网友戏称南航的 " 沙发椅 时代 " 已经结束。 文 | 《 BUG 》栏目 徐苑蕾 近日，南方航空（以下简称 " 南航 " ）因暂停去哪儿网机票销售资格引发广泛关注。南航 客服对此解释称，去哪 ...

Core Viewpoint - China Southern Airlines (CSA) has recently suspended ticket sales through Qunar due to violations of their sales agreement, reflecting ongoing tensions between the two parties and CSA's strategy to reduce costs and enhance direct sales [2][3] Group 1: Sales Channel Adjustments - CSA temporarily halted ticket sales through Qunar, citing risks to passenger rights due to violations of the sales agreement [2] - Following the suspension, CSA's ticket sales through Qunar resumed on April 21, indicating a quick resolution [2] - The relationship between CSA and Qunar has been strained, with CSA pushing for direct sales to lower agent commissions [2] Group 2: Cost Management and Service Changes - CSA is implementing a significant cabin layout reform, replacing traditional seats with lightweight seats, which has drawn criticism from passengers [5][6] - The new lightweight seats are claimed to be energy-efficient, ergonomically designed, and in line with industry trends, despite passenger complaints about comfort [5][6] - The introduction of lightweight seats is part of CSA's broader strategy to reduce costs and increase passenger capacity, with reports indicating that seat counts on aircraft like the Boeing 737 and Airbus A320 will increase significantly [7] Group 3: Financial Performance and Challenges - CSA has reported cumulative losses of approximately 61.5 billion yuan from 2020 to 2024, with ongoing financial struggles despite revenue growth [9] - In 2024, CSA's revenue was 174.22 billion yuan, an increase of 8.94% year-on-year, but it still faced a net loss of 1.696 billion yuan [9] - High operational costs, particularly fuel expenses, and increased competition in the domestic market have pressured CSA's profit margins, leading to a decline in revenue per passenger kilometer [9][10] Group 4: Future Strategies - CSA plans to optimize its fleet by disposing of older, less efficient aircraft and expanding its route network to enhance aircraft utilization [12] - The airline aims to introduce more attractive packages for leisure travelers and improve offerings for business travelers to counter competition from high-speed rail and online meetings [12] - Long-term profitability for CSA will depend on recovering ticket prices and the revival of international markets, as current cost-cutting measures alone may not suffice [13]